Tuesday, October 21, 2014

PR LEGEND: Ofield Dukes. Annual PRSA Diversity Summit

In honor of the late Ofield Dukes, APR, Fellow PRSA – a distinguished PR professional, educator and journalist, join us for the third annual Ofield Dukes Diversity Summit.
Presented by PRSA Detroit, General Motors and the Wayne State Department of Communication, this engaging event for PR professionals of all levels will redefine “diversity” while exploring its meaning and examining its role within the profession.
Highlights
  • Learn how boomers and millennials can work successfully together – what they’re teaching each other in the PR work environment.
  • Learn how to encourage cooperative working relationships in the PR work environment for maximum efficiency, collegiality and project success.
  • Learn how to work with cross-generations to successfully target messages and attract audiences.
  • Hear about successful a local PR campaign targeting millennials.
  • Participate in dialogue with media about reaching cross-generational audiences and preparing cross-generational content.
  • Meet some of the best and the brightest future PR pros you might want to hire!
PRSA Detroit Presents
Annual Ofield Dukes Diversity Summit
Thursday, October 23, 2014
8 a.m. – 2 p.m.
McGregor Memorial Conference Center
Wayne State University
495 Ferry Mall
Detroit, MI 48202
Presenters
  • Dr. Rochelle Ford, Howard University (former Ofield Dukes mentee)
  • Leah Reynolds, Communication & Change Strategist, Buck Consultants
  • Erin Rose, Blogger, Positive Detroit
  • Craig Fahle, WDET-FM
  • Representatives from MTV Scratch and General Motors
  • More to come!




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