Saturday, October 29, 2011

Thought Leadership in the New Social Media Economy

Join Pam Perry and Ramon Williamson for an evening of insight, motivation and real-deal training to unlock and launch you into “thought leader” success.

LISTEN to what others say about Pam and Ramon’s webinars:

“Thank you for sharing this information! The energy level is awesome.” – Angel

“I’m flat out excited! The real deal collaboration! Love masterminds!” – Regina

“Awesome advice!!” – Angeline

“Great job tonight. Looking forward to growing together.” – Kadena

“This is amazing!!!!!!” – Andrew

“Awesome webinar; captivated; this is so good and so helpful; thank you!” – Donna

“This is wonderful. Really worth staying up till 2:00 am in London.” – Sue

Monday, October 24, 2011

Here's what one blogger had to say: click here
and see this quick video from two more bloggers
Will post up some video clips from the actual workshop session I did with Lashanda Henry later on  presentation: "How to Leverage Your Content to Monetize Your Blog" in a few days (or next week) but....“””

Right now, sign up for my new webinar this Thurs, October 27th at 8 PM ET:

You'll discover ten strategies to get YOUR message heard, launch your book or product and brand like a superstar using the Internet and social media.

 I'm doing this with my new partner so you don't want to miss our first webinar!

 Listen, no one can make it through challenging times on their own and come out ahead.
 The ones who reach out for support will be the ones who not only make it through, but come through stronger, more purposeful and more profitable than ever. You need someone to challenge and inspire you. You need someone who will hold the possibility of your big dream even when you lose sight of it.

To grow and change, you need to be around people who have ambition and are playing a bigger game. People who will motivate you to do your best and be your best and will call you on your stuff so you don't get away with hiding out.

That's what Thursday is all about. See there.

P.S. Be sure to type in a question you want us to answer during the Q&A time...

Monday, October 10, 2011

How to Find Media to Talk To Right Now. They're Here

The traditional media loves SOCIAL media too. 
Want media exposure? 

Want to be in their publication or on the air? Follow them on Twitter and you will get to know the reporters and producers. These media folks often tweet when they’re looking for sources. You will get to see their "bend" and what types of people they retweet, talk to and follow. You can then use this info to learn more about each them and pitch them accordingly.


We can help you position properly.

  Strategic. Relevant. Effective. @pamperry

Discover what's happening right now in the world of journalism

We've got you covered: check out the Muck Rack Daily, an email digest of journalists on Twitter.

You probably can't use your iPhone 4 case on your iPhone 4S: The buttons have moved ever so slightly — but enough.

4 minutes ago
by Alex Johnson, Correspondent and NBC News Web Projects Coordinator, NBC News

RT @smbyakima : Dolphins' defensive struggles on Nolan, players, or injuries?» All three are to blame, so is the offense.

4 minutes ago
by Omar Kelly, Dolphins Reporter and Blogger, South Florida Sun-Sentinel

RT @daveweigel : RT @GregMitch : Russell Simmons in da house at Zuccotti w/ the legendary Dick Gregory (who I met at demo way back in '68).

Reminds me of the Iowa State Fair. RT @SallyPancakes : Check out CNBC's "speakers corner" at #OccupyWallSt

Did you love 'The Notebook'? 'A Walk to Remember'? If so, join @SparksNicholas for a chat on Thursday #film #books

5 minutes ago
by Lisa Fung, Online Arts and Entertainment Editor, LA Times

@glichfield Good Q. @antderosa would be a key ask on figuring out post frequency on a @tumblr . Failing that, try @davidkarp ?

5 minutes ago
by Alex Howard, Technology Writer

If anyone's looking for me, I'll be in my bomb shelter lined with peanut butter bought before the crazy price hikes.

5 minutes ago
by David Lidsky, Articles Editor, Fast Company

Good while it lasted! RT @thepointsguy : RIP Citi American 75,000 Mile Card Bonuses

SunEdison event Belmont
 minutes ago
by Lindsay Riddell, Reporter, San Francisco Business Times

Jared Bernstein: "The Self-Imposed Limits of Reaction to a Crisis"

6 minutes ago
by Arianna Huffington, Co-Founder and Editor-in-Chief, Huffington Post

Saturday, October 08, 2011

Infographics: Cracking the Code for the "Information Overload" Era

The internet is flooded with information. This is the information age for sure. Millions of blogs, websites, tweets, facebook pages - and then there's email overdose.

People are really getting weary of reading - they want the info fast and at a glance. And really they want to look at pictures. That's why INFOGRAPHICS are so popular! A quick snapshot of all the facts. Here's an example here: It's a big business. Learn it or hire someone to do it.

We can help.
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A picture is worth a thousand words. In the digital age, the saying has never been more relevant. To cope with the daily onslaught of information we’ve become content grazers, skimming headlines and post descriptions for the promise of bite-sized nuggets of information.

As brevity becomes more important, infographics present brand journalists with a great opportunity to deliver knowledge, ideas, solutions, etc., in a manner that can be quickly consumed, understood and remembered.

Robin Richards, Information Design Director at the creative firm JESS3, says this about infographics:

“The public’s collapsing attention span has given rise to a relatively new content format: the infographic. Infographics – a visual representation of complex data – have emerged as one of the most popular and shareable forms of social content.”

In doing some research for a recent presentation I delivered during Social Media Week in Vancouver, I came across a staggering statistic regarding the growth of infographics on the Web.

A Google image search for the term “infographics” returned 978k results. Four months ago the same search mentioned in Jeremiah Owyang’s blog post about the need for infographics to evolve returned 570k infographic images. I don’t profess to be an SEO expert or pretend to understand the complexity of the Google search algotythm, but there has to be something going on when 40% more infographics show up on the web in such a short period of time.


There are a few factors that might explain why infographics are so popular:

Easy to digest – There is less friction when it comes to consuming information that is (well) presented visually. It requires less time to read, absorb and get the gist of information.

Infographics are easy to share – Even if you’re not a visual thinking geek like me, you’d likely agree that this content format can be a pretty cool way to present information. Their uniqueness and compact nature can prompt people to readiliy share them.

Learning styleThe Visual Teaching Alliance states that approximately 65% of people are visual learners and that the human brain processes visual information about 60,000 times faster than text.


Infographics are popular amongst web users for all the reasons stated above, but they are also in vogue with organizations because they can add business value. Some examples:

Brand Awareness – The Content Grid, created by JESS3 on behalf of Eloqua, has been one of the more popular infographics published in the last year. Here are some awareness metrics published by Eloqua regarding this infographic: 1168 tweets, 722 inbound links, 58 blog articles mentioning the infographic and 3003 offsite views.

Signals – Infographics are one way to create signals in a sea of internet noise. Signals result in conversations … and the right conversation lead to business opoortunities. I’m personal proof that it works – the infographics that I’ve published have helped fuel conversations that have lead to a contributor gig here at SME, sitting on a panel with Jay Baer for the Vancouver NOW Revolution book tour stop, guest lecturing at the University of Toronto and a few consulting projects. If I can do it, anyone can! :)

Improved Results – Visual thinking impresario Dave Gray shares a great example of the power of visualization and how it adds tangible business value. During this interview he talks about how a large hotel chain used visual tools across different business phases to added incremental revenue by cutting 5 months off the time required to launch a new property.

5 Types and Uses

For many people the thought of infographics is synonymous with data visualization. For others it represents a form of idea art. Whatever your perspective, infographics come in many different shapes and sizes and can be used by organizations to manage knowledge/information presented to both internal and external audiences.

  1. Statistics – One of the most popular infographic types is data visualization. Nothing is more difficult to consume and absord than reems of statisctical data – If your organization is presenting company information and/or industry research consider using infographics to present findings or highlight insights.
  2. Concepts – My favorite infographics are metaphors for ideas. These are great for use in illustrating though leadership or organizational philosophy. These conceptual visuals can also be very effective in teaching/training situations.
  3. Models – These type of information visuals help describe process. Organizations can use these to explain complex business procedures, workflows, distribution channels, service offerings, information flow, etc.
  4. Cartoons – Purists might not agree, but I feel humorous illustration, particularly in a business context, classify as information graphics. Cartoons are an effective way for organizations to transfer information about ideas, scenarios and culture to their target audiences.
  5. Information Resources – These infographics effectively aggregate useful and relevant information into a format that adds value. Organizations can use infographics to create industry resources, specifications guides, “cheat sheets,” product comparisons, etc.

Getting Started

You don’t have to be a graphic designer to start creating effective infographics. Here are few tips to get you started:

  1. Explore new ways to inform – always be thinking of your audiences information needs and better ways to help them learn. Think about all the content your organization has – what are some ways to restructure it and present it visually?
  2. Record your thoughts – Use a journal, smart phone, sticky notes, etc. to keep track of ideas for infographics. I get a lot of inspirartion from the blogs I read and find it helpful to use a bookmarking tool like Delicious to keep track of concepts for future exploration.


Bestsellers List - October 2011 - Nonfiction

BCNN1/BCBC National Bestsellers List - October 2011 - Nonfiction

1. Game On by Emmitt Smith (Tyndale)
2. The Resolution for Women by Priscilla Shirer (B&H Books)
3. Where Has Oprah Taken Us? by Stephen Mansfield (Thomas Nelson)
4. The Prayer Warrior's Way by Cindy Trimm (Charisma)
5. The Uncommon Life Daily Challenge by Tony Dungy (Tyndale)
6. Finally Free: An Autobiography by Michael Vick (Worthy Publishing)
7. Same Kind of Different As Me, by Ron Hall and Denver Moore (Thomas Nelson)
8. Left to Tell, by Immaculee Ilibagiza (Hay House)
9. I Beat the Odds, by Michael Oher (Gotham)
10. Where Will You Go from Here? by Valorie Burton (Random House)"
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Thursday, October 06, 2011

Steve Jobs, The Albert Einstein of Our Era

Legacy isn't strong enough. Genius is more appropriate. Steve Jobs dies, his brilliance will be missed but he still shines on. Marketing Brilliance never really DIES......

If you could have a conversation with him, what would you ask? Now that he is gone, the world will know more about him than when he was living.

His book comes out this month. He was a genius...From the Latin verb gigno, genui, genitus, "to bring into being, create, produce."

Well done Steve Jobs. We appreciate your genius. Thank you. Rest in Peace.
“Bill Gates put a computer in every household, but Steve Jobs put one in every pocket" #thankyousteve”
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Steve Jobs bio tops Amazon bestseller list

After the death Wednesday of Apple founder and visionary Steve Jobs , his authorized biography became a hot ticket. "Steve Jobs" by Walter Isaacson is Amazon's #1 bestselling book -- and it's not even out yet.

Although Jobs has been written about before, the biography is the first written with his cooperation. Jobs' biographer, Walter Isaacson, had been working with the Apple CEO, his family, friends, colleagues and competitors since at least 2009.

Isaacson has written biographies of genius Albert Einstein ("Einstein: His Life and Universe"), founding father Ben Franklin ("Benjamin Franklin: An American Life") and powerful diplomat Henry Kissinger ("Kissinger: A Biography"). When Simon & Schuster announced that the book was on the way, publisher Jonathan Karp said, "This is the perfect match of subject and author, and it is certain to be a landmark book about one of the world's greatest innovators."

The Steve Jobs biography was originally slated to be published in March 2012, and it was going to be titled "iSteve." The title was changed to the more staid "Steve Jobs," and the publishing date, at one point, moved up to Nov. 21, 2011. This week, it was moved up again, to less than three weeks from now: "Steve Jobs" will be released Oct. 24.

Tuesday, October 04, 2011

Fourth Quarter Breakthrough Strategy with Dr. Cindy Trimm

 Dr. Cindy Trimm, one of the featured speakers at Bishop TD Jakes'
WOMAN THOU ARE LOOSED event in Houston this year, 
releases fourteenth book 
Nationwide on October 4, 2011
Bestselling author, motivational speaker, and empowerment specialist, Dr. Cindy Trimm,
releases her newest book, The Prayer Warrior's Way, October 4, 2011. 

The Prayer Warrior’s Way equips readers with the prayer basics necessary for hearing from God. Within these pages the reader will learn how to engage in the most important conversation-taking place in the universe—heaven’s ongoing dialogue about how to bring health and healing to humanity.

This highly anticipated sequel to The Art of War for Spiritual Battle (published August 3, 2010) provides
strategies from heaven for intimate communication with God.

“The Prayer Warrior’s Way is one of the best books that I have read to help believers develop a successful and fulfilling prayer life,” says Cindy Jacobs, CEO of Generals International “It is very well researched and has deep wells to draw from that gives us wisdom from some of the greatest Christian leaders on the subject.”

Published by Charisma House in Lake Mary, FL, this practical guide for praying has two parts: “The Big Picture” and “Praying Heaven Down.” 

GET to finish strong this year by being empowered with a wealth of information on:
• The Great Paradigm Shift: Turning Reality Inside-Out
• What Should Be: The View from the Throne Room
• Enough: Plugging into Heaven’s Provision
• This Day I Will: Two Steps Forward, No Steps Back
• Victory! Fear in the Enemies’ Eyes

Get spiritually, mentally and emotionally engaged by going to (get free gifts)

About the Author
Dr. Cindy Trimm, the best-selling author of Commanding Your Morning and The Rules of Engagement,was named to Ebony Magazine's "Power 100 List" for 2011, alongside Bishop T.D. Jakes and President Barack and First Lady Michelle Obama.

Cindy Trimm is the founder of Trimm International and host of the World Summit on Leadership and Prayer.
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