Wednesday, March 24, 2010

10 Years of PR for African American Christian Authors

WOW....this is too cool. Thank you for the love! Kim Brooks rocks!

Puzzled by Book Sales Slump? Here are 3 Reasons Why there's NO ACTION

  3 Reasons Why Your Book Ain't Selling
by Pam Perry

I've been getting asked the same questions over and over again lately, 
and so I thought I'd answer all of those questions with this article. 
The basic gist of what people are asking me is this: "why aren't my
books selling and how can I get out there so I can speak and 
sell my books?" None of these individuals are my PR coaching 
clients, they're just folks who have published and now wonder 
why they are not selling this book like a PR Rock Star.

So here are the top 3 reasons why you're not selling your book:

1) You never got around to establishing yourself as an author.
The promotion of the book starts BEFORE the book is out!  I say that 
all the time. But, the overwhelming majority of people who publish never
really take the time to build a platform. You need to build up  an audience
of people who would want to buy their book. Having 1,000+ "friends" on 
Facebookis not a readership.  Most people create a book and think everyone
would wantto buy it and have them come speak about it once it rolls off 
the presses. And what happens when they publish the book and announce 
it to the world, the same result is the same --  they sell about 200 copies
to their friends and family.

2) You didn't market your Book.
You've just finished your first book and published it. Whew! Now it's time to sit 
back, relax and watch the sales roll in. Right? Wrong! Nothing could be further 
from the truth. Getting your book published is about 10% of the work. The 
90% of the work  involves around getting the word out and generating sales.
This is where most people who get around to publishing their book typically fail. 
They see that they still have some more work to do, and quit. It just seems 
way too hard.

3) You didn't invest in any marketing support, buy a "how to" kit or get a
I'm not here to try to sell you anything, so let's get that out of the way.  
 But what I will tell you is that those who succeed are those who are prepared. 
PEOPLE.  A lot of first time authors make mistakes - costly mistakes. How do I
know this? Because I see it. They come to me - crying and upset.  They didn't
have any help when they were publishing and had to figure this all out on their
own. They spent a lot of money trying to figure it all out and got very confused
-  and broke.

Here's what you need to understand. Without any advice or guidance, 
you're dooming yourself to learning by trial-and-error. That can be both costly 
and very time consuming. Don't make that mistake.

Here's the bottom line. I truly believe you can become a successful author.   
You need to set a goal for yourself, get some information from a professional 
and stick with it. Do what they instruct you to do. Trust me, you'll be incredibly
happy if you follow my advice.

For more information about how to shortcut your way to success 
as an author, visit the website 
READ the information, click every link and join 
The Chocolate Pages Network

Hear the replay of the Business Monday Motivation
call with Small Biz Coach Melinda Emerson:
Playback Dial-in number: 1-218-936-4703
Access Code: 763028 #

You'll be glad you did.

See too

Friday, March 19, 2010

How to Really "Crush It" with Article Marketing to Drive Traffic to Your Blog and Website

Are you trying to drive traffic to your blog or website on a limited budget - or no budget at all?

Wanna know the fastest way to do it? You can write articles and get them distributed in flash...this is FAST and FREE!

See how here:

You can get my Step-by-Step Blueprint on how to crank up YOUR three F's:
friends, fans and followers - and convert them to customers.

Create a huge list of your "3Fs" - and watch them buy happily from you!

Get Instant Access here:

Don't delay, get started NOW!

I want to give you f*ree access.

Thanks and to YOUR Explosive Success!

Pam Perry, PR Coach & Social Media Expert

P.S. Overwhelmed? Want a coach?
We do social media training and coaching!

See too
and join!

Tuesday, March 16, 2010

Secrets of Publicity Superstars! Free Webinar Thursday & PR Boot Camp Video

Pam Perry PR Coach...gettting ready for PR Boot Camp!

In almost every field, there are people who are

extremely good at getting publicity.

The media loves them and they're regularly on

radio/TV shows and written-up in print publications.

They not only know how to get a ton of free coverage,
but also how to profit from the coverage in the form
of increased sales, name recognition, speaking
engagements and more.

To discover how these "publicity superstars" do it

and how you too can use their strategies, join my PR pal

Steve Harrison this Thursday, March 18th for a

  FREE webinar (or teleseminar if you prefer):

Here's just some of what you'll learn on Thursday:

* Advice from a former NBC producer who booked guests

for the Today Show and Dateline NBC on how to become a

regular guest on national TV and/or even get offered

your own show (think Dr. Phil).

* How to brand yourself for the media in a way that

celebrates your uniqueness while also separating you

from all the other experts in your field.

* Three things Donald Trump does to speak in compelling

sound bites.

* How Jennifer became a regularly-featured lifestyle

expert on Fox News Channel and the Early Show as well

as scoring coverage in hundreds of print media outlets

including O the Oprah Magazine, Redbook, US Weekly,

Success and Entrepreneur.

* Why most authors and experts fail to make the leap

from just getting local publicity to scoring big-time

national media coverage.

* Why your credentials don't matter as much as you

might think, but what DOES matter when the media is

deciding whether or not to feature you.

* "The Book Plus Strategy" and how an unknown self-

published author used it to become a regular on radio,

making a six-figure income doing phone interviews.

* The hook that helped a nutritionist score so much

media coverage it generated over $60 million in sales

of his books and information products.

Again, to register for Thursday's webinar/teleseminar:

I look forward to seeing you on more radio/TV shows

and reading about you in print publications!

To your success! 
Pam Perry, PR Coach

Free twitter training videos:

See too and join!

Wednesday, March 03, 2010

A Cost-Effective Way to Market a Self-Published Book

Christian Authors!

Writing a book is a challenge in itself but doing it is only half the job. Once you get it done, marketing it is another story, especially if it's self-published. There are different techniques that you can use to promote your book; however, you would want something that would be easy yet cost-effective... and that is where the Internet comes in.

The Internet provides a variety of ways that you can take advantage of to market your self-published book. It is generally easy to use and can be very effective if you know how and where exactly to advertise. The first step is knowing which sites are popular among your target audience. 

Once you have this information, you can find out if there are opportunities for you to post an ad in those sites that may be linked directly to your own website.

Having your own website (or blogsite) will be a great way to market a self-published book
because here, you can post a lot of general information about your book that readers may want to know. Also, consumers can easily post their comments and questions here provided that you design a space intended for that. Whether you make it yourself or have someone make it for you depends on you.

Another way to advertise your book is by using social networking sites.
These are very popular nowadays and there are so many social networking sites that you can choose from; there's Twitter, Facebook, MySpace, Friendfeed and a whole lot more. The best thing about this is that you can have your own account in minutes and it's free.

As a self-published author, you will need as much contacts as you can possibly have to make sure that you reach a significant number of readers and this is one way of doing that. Regularly posting updates will be a great way to promote your book using these sites. You just need to expand your network and have more contacts so you can send messages or post comments on their pages. In turn, their own contacts will most likely see those too and then their own contacts and so on.

Online bookstores can also be a great way to market a self-published book.
Here, you can be sure that there are people who frequently visit the sites and are always on the lookout for new releases. What's good about this is that all the basic and necessary information that the readers would need is automatically posted. What's more, your self-published book appears on these online bookstores along with the more popular books so this means that you would have a wider reach in your audience.

With the Internet, the possibilities are endless. Whether you choose to make and host your own website, join a social networking site, post on an online bookstore or do all those to market your self-published book is your decision to make, just use it to your advantage in a way that suits you and your book. After all, when it's online, it's just a click away.

Roderick Martin is the founder of Authors In Motion. He's a story teller at heart and a small business veteran with over 19 years of in-the-trenches sales, marketing and entrepreneurial experience (he mistakenly thinks he may soon have it all figured out). He blogs about internet marketing for self-publishers and other how to methods that are helping people achieve the dreams and goals that they have always wanted. To learn more about him and how he can help you, please visit or visit

Hear interview of Roderick Martin discussing How to Turn your Ideas into money. Attend their  Internet Marketing University listen to this show Synergy Energy Show with Pam Perry, PR coach

See too and join! FREE