Thursday, December 22, 2011

Get YOUR Tweet ON! 20 Game-Changing Twitter Chats

Now 2011 will probably go down as the year of social media marketing mania! Really, even Charlie Sheen was #winning on Twitter.
But serious, businesses have shifted their advertising dollars from traditional media to social channels up to 50 percent...and it's growing!

The power of the media is now in the audience's hands. It's all about INFLUENCE.

People can "be the media" and start a revolution ON the very least get a Tweet Chat going. What is a Tweet Chat? Well, if you don't know, it's how to have real-time SMS conversation with your audience with a transcript after the "show" or chat. Fast-paced, fun and highly-viral.

Read the Diverse Business blog ( and see the video of how Tweet-Chat Queen, Melinda Emerson has made model work for her business - and garner her tons of media exposure and Twitter FAME.

Want a seminar on how to use Social Media more effectively? Visit We can help you with online webinars and/or personal consulting.
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Have you ever participated in a Twitter chat? If yes, then you already know how valuable they are. If you haven’t, then hopefully this post can provide some insights into what they offer and why you should get involved with one.

Twitter chats are one of the most underutilized, untapped resources in social media. This year saw the creation of some fantastic new chats and huge growth in others. As their popularity continues to grow, so does the value they offer to participants. Before we start talking individual chats, let's step back and discuss a few of the awesome benefits of joining a twitter chat.

Increase Your Network

If nothing else, twitter chats are a killer way of meeting fantastic new people. Fantastic new people who share similar interests to yourself. Fantastic new people who love nothing more than to chat about being an English teacher in Asia (yes, there’s a chat for that #AsiaELT). If 2011 was the year chats took flight, 2012 will be the year individuals and businesses begin leveraging chats for sales leads and increasing conversions.

Establishing Brand Expertise

There has been A LOT of talk about personal branding over the past few years. A great way to springboard your personal brand and begin establishing yourself as a leader in your industry is by participating in twitter chats. Sharing all of your industry expertise during these chats builds brand equity and credibility. Stick with these chats for a few months and you might find yourself speaking at your industriesnext big expo.
Now that we’ve qualified a few of the benefits of twitter chats its time to get involved. Each chat has its own personality and core group of participants. I’d suggest spending a week trying a new chat each day. Think of it like buying a new car. There are going to be chats similar in theme and topic so take the time to see which feels best to you. Here are 20 chats full of value and great people.
1. Us Guys Chat - 3:00pm ET - #usguyschat - If you’re active in the social media space on twitter I have no doubt you’ve already engaged with someone in the Us Guys community. The chat is only a small part of this vibrant group. I’ve made a handful of really special friendships with the Us Guys crew.
2. Marketer Monday Chat - 8:00pm ET - #mmchat - Talented group of marketing minds. Chat typically has a featured guest.
3. Money Chat - 8:00pm ET - #moneychat - Awesome place to get financial advice. Have a question about paying off debt or which investment platform to use, check this chat out.
4. Speaker Chat - 9:00pm ET - #speakchat - Discuss everything from learning principals to creating awesome PowerPoint presentations.
5. Social Chat - 9:00pm ET - #socialchat - One of the featured social media chats. Great way to start the week off.
6. Influence Chat - 12:00pm ET - #influencechat - One of my personal favorites. This chat is Moderated by Alan Berkson and Fred McClimans (two of the smartest guys I know). Everything from disruptive technology to klout’s algorithm are discussed.
7. Leadership Chat - 8:00pm ET - #leadershipchat - Like the name suggests, this chat touches on leadership tips, tricks, best practices and so much more.
9. LinkedIn Chat - 8:00pm ET - #linkedinchat - If you want to learn how to really leverage LinkedIn and grow your business spend an hour in this chat. You’ll learn tons of “secret” features.
10. Get Real Chat - 9:00pm ET - #getrealchat - One of the most popular chats on twitter. Led by the amazing Pam Moore, this chat attracts the likes of fortune 500 companies to participate. Word on the street is Walgreens will be the featured guest this coming week.
11. Customer Service Chat - 9:00pm ET - #custserv - Similar to the small business hashtag above, the customer service hashtag serves for both the chat and customer service mentions on twitter. You can find fantastic case studies of social media used for customer service.
12. Social Media Manners - 10:00pm ET - #smmanners - Another great chat around social media best practices, social good and the latest trends in social media.
13. Klout Chat - 11:00am ET - #kloutchat (only first Wednesday of every month) - Looking to learn more about social influence and Klout’s ever-changing business model, check this chat out.
14. Small Business Chat - 8:00pm ET - #smallbizchat - Another featured small business chat with a strong community.
15. Business Chat - 8:00pm ET - #bizchat - A good resource for finding quality business articles. The chat has had some cool featured guests in the past.
16. Harvard Business Review Chat - 1:00pm ET - #HBRChat - This chat is hosted by the editors of the HBR Magazine. Chats typically center around recent articles published on the website. Some very smart people run in this circle.
17. Empire Avenue Chat - 7:00pm ET - #eavchat - This chat was originally started by the founders of the stock exchange style social network. It has evolved into mainstream discussions around social media, influence, and more.
18. Business to Business Chat - 8:00pm ET - #b2bchat - Chat covers how social media can best be used in the business to business sector. You will find very informative and helpful posts shared by the members of this chat.
19. Pinterest Chat - 10:00pm ET - #pinchat - Pinterest, so hot right now. Pinterest.
20. Blog Chat - 9:00pm ET - #blogchat - Cream of the crop. Week over week the most popular Twitter chat. Started and moderated by Mack Collier, the chat covers all the things you and your business need in order to create a successful blog. The last Sunday of every month is “open mic night,” where the community picks that weeks topic.


Things tend to move pretty quickly during a twitter chat and it’s easy to miss handfuls of comments at a time. Tweetchat is a very cool tool that allows you to see all updates in real-time. It also “smart-pauses” while you scroll down the stream, insuring you don’t miss anything

20 Game-Changing Twitter Chats

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Tuesday, December 20, 2011

Christmas Video from Pam Perry..... Thank you #grateful

The Perry Family
Pam Perry Christmas Message #socialmediaswag
Pam Perry Christmas Message #socialmediaswag
Thank you for reading our emails, watching our videos, following our tweets and commenting on our blogs... 

 Stay connected...some exciting things coming up!

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Thank you to all our clients over the years ~

Saturday, December 03, 2011

10 Tips to Help You Sell More Books

It takes more than just great writing to sell books. Matter of fact...most authors would argue that is only about 10 to 20 percent of what makes their books sell. It's the marketing that sells the book....not the write. Being strategic is key. Following these 10 tips will steer you in the right direction.

How to publish and promote a book

If you talk to any author, they will tell you that writing their book was the easy part – compared to marketing it and getting folks to buy it!

You can go to any bookstore and get a book on how to publish your book or do a Google search on book publishing. (I recommend Dan Poynter’s Self-Publishing Manual – he’s been called the guru of self-publishing). You can even get a good editor to help you with your rough manuscript. If you really don’t want to do that much work and want to get your book out fast, you can go to “” or “” and have books produced as you needed. This is called Print-On-Demand (POD) – great for first time authors; they take your word document and turn it into a book. Kinkos is even in the book producing game.

The production of a book is now pretty common. That’s why we see so many people doing books.

But are the books selling? After the books are back from the printer/publisher – the real work begins. It’s time to promote and sell your book. You have just opened up a business. Like any new business, you need a business plan plus extensive knowledge of the field you’re in and good advisors. A standard statistic you need to know according to book industry sources: there are over 150,000 new books published every year. And typically we see the same roster of authors on the New York Times Best-Seller’s list.

As a book publicist  for over ten years in the Christian literary field, I see what flys and what fizzles. Before you embark on this costly venture (prepare to spend at least $2,500 up to $10,000 for editing, production and promotion), I would like to share with you what I’ve learned on what makes a best-seller:

1. Title – is it griping, interesting? Would one know what it’s about without reading anything else?

2. Cover – people do judge a book by its cover. Make sure it has enough punch to stand out on the shelves among the thousands of other books. Is it clean, neat and crisp – yet interesting? Hire a professional!

3. Endorsements – what others say about you is key. Who these people are is even more important. Pull together the “best words from the best people.” It will pre-sell your book before you even open your mouth.

4. Writer’s credentials – do you have anything else with your byline? Do you blog? Do you have an audience that actually likes what you write?

5. Knowledge of the Market the book will reach – and the author’s reputation in that market. The author must create a market for himself by really addressing the needs of that market, knowing that market and communicating the right message to that market.

6. Timing – in relation to other events going on in the world/society. Are there movies, songs or talk shows that are bringing up the subject you have discussed in your book? Do you read the newspaper regularly and respond with Opinion Editorials when they are discussing “your” platform/topic?

7. Advertising – targeting the right message to the right media at the right time.  Facebook ads work too. Do it Consistently!

8. Media coverage – publicity. The frosting on the cake. Getting on radio, TV and in newspapers and magazine and Ezines. Consistently (with advertising too).

9. Distribution – If you want to be a best-seller you have to have your book available. Make sure you sign up with a distributor or wholesaler so it is accessible to bookstores. (Amazon is not national distribution…it is a website) Best-sellers are sold in real bookstores and they only order from distributors or wholesales. (See Sally Stuart’s Christian Writers Market Guide for distributors to approach. Note: You must have a press kit and solid marketing plan for them to consider you).

10. Word of Mouth – The best advertising. The more “buzz” you have about your book the better. How do you get people talking about your book? By engaging in their culture and creating messages in their media. Social media!!!
Be relentless in your goal to be a “best-seller” – and it will happen if you commit to the publicity process and pray for favor.

Pam Perry is a ministry marketing pioneer and expert in the African American Christian market. Her public relations and advertising career spans over two decades. She spent the first ten years working in ad agencies and secular media. She has dedicated the past ten to ministry marketing. Her company, Ministry Marketing Solutions Inc., has a roster of some of the most well known Christian publishers and African American Christian authors in the industry.

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