Monday, July 26, 2010

Learn Exactly How to Market YOUR Ministry & Brand Online - Free Teleseminar

Conceive, Believe and
Achieve YOUR Destiny in Ministry
How to use traditional and new media to
MMS logo

Ministry Marketing Solutions
Note date change: 
Teleseminar is Thursday, JULY 29
You have a dream God gave you about your ministry in your belly, or an event or church that needs more "peeps" in the seats!  

The problem is that you're not sure where to get some solid, sound and step-by-step direction on how to jump start your marketing and kick your ministry into full throttle!

If you want to learn how to position you and your ministry and get the publicity you deserve, I'd like to invite you to a very special Teleseminar with my friend and author,  Bunnie Jackson-Ransom. 

If you are ready to learn some proven strategies and publicity secrets from ministry marketing experts who have achieved awesome results for others, I would strongly encourage you to join me on Thursday, July 29, from 9 p.m. to 10 p.m. EST.

"Get out There" and increase your visibility, credibility and impact!

Here's who will be featured on the FREE Teleseminar on Thursday, July 29:

Author Bunnie Jackson-Ransom
Bunnie Jackson-Ransom has spent over ten years of her life dedicated to ministry marketing and authored "Getting The Word Out: How to Market Your Ministry" that is designed to save you both time and money in your quest to achieve your ministry marketing and public relations goals.

She is the founder, president and CEO of First Class, Inc., an Atlanta-based Public Relations and Marketing firm of 35 years, serving clients ranging from major corporations to non-profits and the individual client. She received her master's degree in business from North Carolina Central University. She is the quintessential marketer and has developed an effective niche for church marketing and public relations.This one-of-a-kind book is guaranteed to help you "Get the Word Out" in an easy, simple to follow system with class, FIRST CLASS!

Pam Perry, PR Coach & Social Media Strategist
Pam Perry new head  shot
Pam Perry is a PR Coach and Social Media Strategist delivering online branding and marketing solutions for best-selling authors, nonprofits and entrepreneurs for over two decades. 

She is the Chief Visionary of Ministry Marketing Solutions, Inc. and internet radio host of Chocolate Pages where she has interviewed authors such as Kirk Franklin, Rev. Run, Demond Wilson and Yolanda Adams. Perry, an Emmy-award winning TV producer, is also a columnist with Gospel Today and blogs for, on Branding, Marketing and Public Relations 2.0 tactics.  She is the author of "Synergy Energy: How to Market Your Book, Grow Your Business and Brand Your Ministry."  Her "Get Out There Kit" has helped authors and ministries world wide to leverage their resources and build buzz online.

What you will learn in this 60 minute FREE teleseminar:

  •  How to FOCUS your marketing objectives
  •  How to Craft a Strategy & Write a Marketing Plan
  •  How to orchestrate Your Brand messages
  •  How to get Media Exposure from TV, Radio and Print
  •  How to Put Together a Ministry Press Kit, Media Alerts
  •  How to Market to increase your Following Online
  •  What Elements must be included to Make a Good Website
  •  What are the Key Tools of the Trade & How to Use Them
  •  How to Use blogs, Facebook and Twitter for PR & Branding
  •  How to Market Your Ministry on a Budget (Receive Tip Sheet)

 We will also have the recording available for all those that register.

There are only 121 spaces left for this FREE teleseminar,
go to

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Thursday, July 22, 2010

Mirror, Mirror on the Wall who is the Savviest in Social Media of Them All? One of my DREAMS.

 Will you help me? 

'Startup Nation Home-Based 100' for 2010 in
the Savviest Social Media category! 

Cast your vote here if you think I'm worthy:


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Tune in to our show every Monday at 6 p.m. EST

Wednesday, July 21, 2010

Detroit is coming back! Watch the Detroit Black Expo Montage and Hear Interview with Ken Harris

Prominent Organizations unite to present the Detroit Black Expo IV encouraging African-American entrepreneurship and business development

Ken Harris, Magic Johnson and Louis Green
Champions in Business!


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Tuesday, July 20, 2010

How to get Web Traffic and PR Exposure Fast? Articles & Press Releases

Write Basic Articles and Press Releases about the product you want to promote and submit them to these free (or almost free) web sites. 

A good mindset to be in while creating an article or press release is to think of it as a testimonial. Explain about the power of the product and use specific examples on how it has been a benefit to you. You can also throw in some details on how the business has benefited you and why you think it is a must for everyone.

Be sure to use specific examples, because social proof is #1. Always leave your readers wanting more and the only way they can find out more info is to click on your capture page link. After all, that's the end goal from all advertisements, to have them enter their information on your site.

Another great way to find specific articles and press release submission services is to do a search for "free article submission" or "free press releases" on Google.

Once you have an article or press release created and ready to submit, find 3 to 5 submission services to submit it to. Submit the same article or press release to all of them. This will ensure that you'll get your information seen in a natural search.

Don't write an article that's more than a page and a half long, or more than about 800 words. Keep your lines short and your paragraphs to no more than four sentences long. No one reads on the Internet, they just skim, so keeping your lines and paragraphs short will keep them reading and not skimming. 

See the example of a press release/articles below to get an idea of how to create one.
and also see

The best way to get the most out of article and press release marketing is to write a new article every few days and submit it to 3 or 4 article submissions services.  Keep in mind that more is not better.  Only submit one article to several submission services, and then move onto your next article.

Over time your articles will build up and the traffic will start to come.  But you must be consistent and submit articles on a regular basis.

You may need to sign up to get a free account with the services in order to submit your work.

How did I learn this? From the Copywriter Guild -
They make writing easy - and you learn how to do it right to get TRAFFIC.  (Even if you don't want 'leads' - you can use these principles for anything!)  You also get the "Recruit with Words" from Mike Dillard.  I love his stuff! 

Invest in tools that teach you how to learn more - and earn more! 

See the new tools in the Pam Perry PR Pro Shop: 

Friday, July 16, 2010

How to Brand Yourself with a Book

J.K Rowling, Stephenie Meyer - they have big names for selling their most imaginative stories through books. If you say imaginative, there has to be a unique slant to their stories that would make them want personally by massive people. 

Branding, the art of putting a meaning and life to an already given name, is something that most professionals should always take note of. If you are a writer, you might consider branding yourself through a book.

Here are few pointers to make yourself pop out of your book:
1. Know what you want
There's a big difference between knowing what you want to write and knowing what you want. Take time to get to know yourself by reading books. You can categorize what you are from what you are not through your choice of books. Do not copy the books, just take ideas and be aware how these books introduce their writer. From that, it will be easy to visualize the impression and the name you want to project on your own book.

2. Always be concrete about your target audience
Be clear and precise on who or what kind of people you want to reach out your message or story. Consistency on knowing your audience is the foundation and direction for the content of your book.

3. Put yourself into the shoes of your audience
You'll never really have a clear idea on what your audience and readers expect unless you imagine yourself as the one reading your own story. If you want to capture interest of a child, think of what a child wants to see into your book: colors and pictures. If you want to sell something, think that the costumer not only wants quality but promos and freebees as well. Enhancing your writing is compromising between what you want to convey and what your audience want.

4. Work your way to balance your book with entertainment and connection
An effective book entertains, but a book with brand connects. Entertaining is short term. People can get entertained and then forget about it after but when you connect with people, you produce a long term impact. You may never know out of the thousands of people reading your book, there is a large probability of people connecting and remembering you.

5. Build a connection by narrating experiences, relevant issues and inspiration
A lively connection between the reader and the author relies on reality. Life is all about the reality and every person experience it. A touch of reality on some aspects of your pages won't harm your identity. Take a look at the myths and fables, the story is fiction but the thing that keeps them remembered is that they portray values and messages that people can get inspiration. Take a look also at the hard news, people read news because it is the most relevant. They rarely read past news. They rarely read news that happened too far from their place because they have no connection from the things that had happened.

6. Have your book proofread by people who are close to you
Closer people are the ones who know you better that anyone. It will help if you ask them to take time to read your work not only to check for grammar but to criticize and judge whether or not you have shown your own character in your book.

7. Be open to suggestions
Suggestions on improvement, on entertainment, and on purpose of the book are the ones we are talking about. Be open for a suggestion that would encourage you to become more different and to stand out.

8. Don't forget to write your name - on the cover and on the back!
It's your book! Go ahead and mark it all down with your name. Try the Stephen King technique where you can see his name on top of almost every book he wrote. Along with your name, create a trademark that would always recognize you as the author. Whether it is the theme, color scheme or background should spell you. You can use it in the future for your next edition. The back cover is the next thing readers will look at when a book is sealed. Putting a little information about yourself at the back helps you become branded.

Roderick Martin is the founder of Authors In Motion. He's a story teller at heart and a small business veteran with over 19 years of in-the-trenches sales, marketing and entrepreneurial experience (he mistakenly thinks he may soon have it all figured out). He blogs about internet marketing for self-publishers and other how to methods that are helping people achieve the dreams and goals that they have always wanted. To learn more about him and how he can help you, please visit or visit

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Thursday, July 15, 2010

Friday, July 09, 2010

READY TO REALLY Get seen, heard, celebrated & COMPEN$ATED! Free Teleseminar!

Join me and Nancy Juetten for this FREE, one-time teleseminar
Date: Thursday, July 15 Time: 4 p.m. PST (7 p.m. EST)
Nancy JuettenExtreme Bio Makeover Expert
Author — Bye-Bye Boring Bio Action Guide

Kick your boring bio to the curb and make more money, attract quality leads, and invite prestigious media opportunities that recognize YOU as the expert.

  • Are you frustrated that you can’t seem to find the time to focus on or organize a good bio or speaker sheet for your important work in the world?

  • Have you reinvented what you do so much over the last two years to survive the down economy that your ideal clients don’t recognize your offerings today, and you don’t either?

  • Do you fear that your writing abilities and storytelling talents aren’t up to snuff?

  • Do you struggle with self promotion?

  • Have you found it challenging to strike a winning tone of voice to appeal to your ideal client, customer, or conference audience?

  • And perhaps the even more important question to ask right now is this one:

  • What is is costing you in lost new opportunities NOT to have a winning bio ready and working hard for you and your growing business right now?

    During this complimentary teleseminar, Nancy Juetten will share some of the biggest bio writing blunders business owners make that stand in their way of attracting quality leads and prestigious media interview opportunities.

    You’ll walk away from this call with powerful “aha” insights that you can apply immediately to help you save valuable time preparing for media interviews, set the stage for you to delight broadcast media producers, while making your bio read better so the right people will notice and act.

    Here’s what you will learn:
  • The four essential elements every bio should showcase

  • Why one-size-fits-all bios rarely fit all situations

  • Why every radio host wants from from you

  • What every event emcee wants from you that serves your interests just as much as his!

  • The biggest time savers you gain by getting your bio in great shape now

  • How to set yourself apart from every other expert and why you must begin right now!

    Most importantly, by the end of the call, you’ll be fired up and ready to take action transform your boring, boilerplate, and bland bio to the rock star status of which you and your expertise are so worthy.
    Whether you need to attract new clients, invite media attention for your winning ways, or all of the above, you’ll gain at least 3 BIG insights and practical actions you can use immediately to make your bios for the web, your speaker sheet, and your social networking profiles better immediately.

    Don’t miss this timely and engaging opportunity to learn how to build YOUR buzz and invite the opportunities to share your message with the world.

    Pam Perry is a PR Coach and Social Media Strategist

    Click this link to reserve your place now:

    ** Only 96 places are available for this one-time telecall, 
    so be sure to register early to secure your place. **

    DATE/TIME: Thursday, July 15 at 4 p.m. Pacific/7 p.m. Eastern

    PLACE: The comfort of your own home or office -- by telephone

    "See" you on the call!

    Wednesday, July 07, 2010

    Hear how to be a Branding Superstar in 60 Minutes from the TOP Social Media Superstars

     How can you make sure that your business and brand stand out in the complex and competitive world of online media? 
    Listen to internet radio with Pam Perry PR Coach on Blog Talk Radio

    For more tips on online marketing, I have a downloadable ebook and an audio mp3 on WEB 2.0 that teaches you how to "Be The Media." 
    See our PR Pro Coach Shop. 

    I also do group PR coaching to help authors get a "grip" on how to leverage their social networking into a loyal online following.

    See the testimonials of  happy authors at 

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    Tuesday, July 06, 2010

    We got a winner! Pam Perry PR Boot Camp Scholarship Winner!

    The winner 
    of the PR Boot
    Camp Scholarship
    contest is Dara Nichole! Dara Nichole Walker


    1. She had 80 Votes and was relentless in her promotion.

    2. Her mission was clear:
    No more games. My story "Called Out" Speaks

    to a generation who needs God. 
    I am ready and willing to show up, so I can go up, 
    and glorify God with my gifts. 
    With your scholarship, divine connections
    will be made, and lives will be changed, all for Christ's
    glory." - Dara Nichole

    3. Her cover was popping. 

    (Can't you just see this as a
    David E. Talbert or Tyler Perry movie?)

    4. And she followed up.

    I think Dara Nichole has what it takes 

    to be the next best-selling author! 

    See all the contestants book covers
    below from the screen shoot
    of my FACEBOOK PAGE! 
    The top 3 candidates were: 
    1. Dara Nichole with 80 votes
    2. Robin Shipman with 66 votes
    3. Cherylrese Barconia with 40 votes
    And the other authors were:
    Lynetta Jordan, Monica Ware, Netta Cooper, 
    KL Belvin, Kathy Jones, Natalie Teshun Milom, 
    Alethea Brown, James Benjamin, 
     Stephanie Grant Redmond, Myra Wallace, 
    Sharon  Jenkins, Donna Deloney,
    Jesse Cole, Alecia D. Lee, 
    Tinisha N. Johnson, Donald Payne, 
    Karen Dabney, Paulette Harper and Chris Paster

    Congrats DARA NICHOLE -
    she gets the $800 Pam Perry PR Boot Camp
    Scholarship (with is 4 weeks of intense 
    PR coaching and two months of support
    plus tons of contacts & resources)


     They all get the SYNERGY ENERGY eBOOK 
    and $50 off the National Christan Writers Conference!

    PR BOOT CAMP CONTESTANTS from Pam Perry PR coach Page (page 1)
    PR boot camp page 1 from Pam Perry Fan Page

    PR BOOT CAMP CONTESTANTS from Pam Perry PR Coach Page

    Thank you for all who entered, campaigned and voted!  
    The power of social media is powerful and works if you work it.

    Need help to get your MOJO moving? 
    Go to: 
    or the PR PRO Shop

    Find us on Facebook
    Follow us on Twitter

    Morale of the story for all authors:
    Get in it to win it!  Always participate in contests if 
     you're an author, even those that didn't win got noticed 
    and received exposure. Duh? That's what YOU want right? 
    Final advice: YOU have to make your book a 
    priority if you want it to be a success. 
    for details on the National Christian Writers conference!

    See too and join!