Tuesday, January 22, 2013

Book Publishing Facts Today

If you are an author who is about to publish your work, there are several types of publishing options that you can submit your manuscript to.

But, know this. Publishing is not the hard part. Marketing the book so it sells is.

“The reality in the world of publishing is that without marketing, a book simply cannot be successful. And even if you have the biggest publishers on the planet behind you, it is unlikely that they will run your entire marketing campaign for you. You will still be required to do the majority of the work.” - Stephanie Chandler 

You can write all day and all night but if you don't have audience for your book - it won't sell. Bottom line.

So let me give you the quick run down on publishing a book once you have written it.

1. It's not a big deal to have a book printed. Kinkos prints book. Any printer can print your book. I wouldn't suggest it...but the point I'm making is: There is a difference between having a book PRINTED and having one PUBLISHED. Published takes time, industry knowledge, strategic marketing and having a platform for the book. Printed is just converting your work from a word document into a book by using a
book design program and finding a printer who can print short-run books.

There are over a 1/2 million new books/ebooks every year competing for readers attention. You have to make your book stand out. You need a brand.

2. You have to be professional. A book is a business. Yes, it requires a business plan, a budget, a marketing plan, research - the whole nine.  And you have to HIRE professionals. Professional editors, professional web designers, professional book layout designers, professional book cover designers, professional marketing consultants.You get the idea.

If your book cover is whack or your website is whack - your book will have a very, very hard time selling, if at all.

3.  You don't need an agent (yet) and you don't have to worry about copyrighting.  Agents work on commission of sales. So, if you don't have a built-in audience to buy your book, agents generally are not interested in helping you do that. They are interested in making money - not making you a celebrity.  And copyrights. Listen, in my 20 years doing this business, I have yet to see an author's book "stolen." No is looking to rip off an entire book.

Besides, the moment you create a written work, it is automatically copyrighted under Common Law. Once your book is published, if you wish, you may send two copies to the Copyright Office along with Form TX and a fee to register or perfect your copyright.

4.  Don't write alone. Come out of your writing cave. Build your audience for the book WHILE you're writing the book. Use your blog and social media to build excitement and anticipation (and an email list) for the book launch.  Don't wait until two weeks before the book is out and start telling everyone you have a book coming. It won't do as well if you had a strategic plan in place to market the book at least six months before the pub date. Learn as much about marketing and branding as you can. Read Dan Poynter's books or my book, Synergy Energy. They're on Amazon.com.

If you need coaching in this area, don't be afraid to ask for help. Join a critique group too, like the American Christian Writers or join our Author PR 2.0 BootCamp. 

Client Paul D. Jones, author and Marvin Winans

For more tips for getting published, and promoting your work and building you business, go to
Branding Superstar University.We help you shine like a superstar. Teleclasses every Tuesday.

See www.PamPerryPR.com too and join www.ChocolatePagesNetwork.com!

Saturday, January 12, 2013

[Video] Paul D. Jones, Media Tour to Detroit, on WJLB, TCT and speaking at CODY

Paul D. Jones, Author of “Schedule for Success” and “Who Told You. . . You Were Broke” Motivates Detroit Students at
 Cody High School Leadership Academy

     Jones, an award-winning author, says that in order to attain success, the plan must be scheduled, written and then executed
     “The idea in your mind makes you rich, not the money in your pocket” is the main focus behind “Who Told You. . . You Were Broke”

WHAT:  Paul D. Jones, an award-winning author and a motivational speaker, travels the world teaching young entrepreneurs how to achieve success by inspiring them to act on their goals, believe in themselves and also schedule their lives so that they can move forward.  Jones will visit Detroit and share his nuggets of wisdom.
Some of the tenets that he speaks on include scheduling one’s life  step-by-step to achieve success; his core values PSBRITE: Passion, Success, Belief, Respect, Integrity, Teamwork, and Excellence; and also the firm belief that money doesn’t make one rich, it’s the idea in the mind and the ability to focus on that idea that eventually makes one rich.  
Paul D. Jones’ two books,  ”Schedule for Success” and Who Told You  . . .You Were Broke:”  have changed the lives of several young people.  
Jones has set the goal of reaching thousands, if not millions, of young people so that they learn to focus on what’s important -- the internal idea and not fall for get-rich, easy ways to wealth and financial security.  He has been featured in Black Enterprise magazine and many media outlets worldwide.

WHO:                   Award-winning author Paul D.  Jones www.paulyjones.com

WHEN:                 Wednesday, January 16, 2013 at 11 a.m.

WHERE:               Cody Academy of Public Leadership
18445 Cathedral Street
Detroit, Mich.

EXTRA:  Author Paul D. Jones is available to speak with media and share key points from his “Schedule for Success” book and also “Who Told You. . . You Were Broke.”  For more information, contact Pam Perry at (248) 690-6810 or email info (at) pamperrypr.com

P.S. Also Hear him on WJLB, Sunday at 9a.m.

Win a free book and Tshirt. Call in to WJLB on Sunday morning during 9 a.m. hour at (313) 298-7098. Catch the interview via Live stream too: http://www.fm98wjlb.com/pages/deb.html

 And on TCT TV with Dorinda Clark Cole on Tuesday.


Shine Bright Like a Diamond. Brand Like a Superstar!
 Go here and get your branding and social media questions answered on the spot with Pam Perry: Go here to sign up!

Wednesday, January 02, 2013

Les Brown Says Aim High, 2013 LIVE YOUR DREAMS [Video]

Change the World, Do Your Purpose, Change Something Big!
Live your DREAMS in 2013. Here's how...

Make this YOUR Year.

Brand Like a Superstar!

At Branding Superstar University, we help bring your BIG vision to life!

We help you:

● Unlocking your billionaire within.....removing the shades that block your brilliance. So you can SHINE bright like a diamond. Let your light so shine. At Branding Superstar U, we help you “connect” to the right people, provide the right tools and create the training that will deliver you to your destiny.

● At Branding Superstar University, you will get direction, confidence, capability and focus to find your voice, tell your story and make an eternal difference.

Time you make YOUR Mark! Time to Shine and Soar!

At Branding Superstar University we are empowering Difference Makers!

Money gives you Freedom!

Free to dream, to build, to soar, to be the difference~ Information will make the Transformation.

Branding Superstar University led by "Professor" Perry will help you find your
Shine and Your Uniqueness and give you the confidence and tools to Succeed! 

Hear the Preview of the Program
on this podcast
Listen to internet radio with Pam Perry PR Coach on Blog Talk Radio
Change the World, Do Your Purpose, Change Something Big We get you. We bring your BIG vision to life! See www.BrandingSuperstarUniversity.com

#dream2013 LIVE YOUR DREAMS in 2013!

For more information on Pam Perry, visit www.PamPerryPR.com/media and make sure you sign up to get her blog broadcasts there too.