Friday, August 27, 2010

Ten Steps for Developing a Social Media Marketing Plan

Marketing through social media can be a great way to promote yourself and your book, but you'll save time and be more effective if you do some planning before you dive in.

Below are ten steps for developing an effective social marketing plan.

1. Think about the other promotional tactics you are already using and how social media fits in with them.

2. Decide how high a priority should be placed on social marketing, compared with your other marketing activities. How many hours a week can you devote to it?

3. Determine what target audiences you want to reach through social marketing.

For example:

•    Potential new customers
•    Key influencers (people who can introduce/recommend you)
•    Peers and other experts in your field or genre
•    Publishing and marketing professionals

4. Set objectives, describing what you hope to gain by marketing through social media.  Here are a few examples:

•    Increase visibility and name or brand recognition
•    Establish yourself as an expert in your field
•    Develop relationships with others in your field or genre
•    Drive traffic to your website (directly and through enhanced search engine optimization)
•    Sell books and other products and services
•    Develop relationships with potential joint venture partners

5.  Based on your objectives, set specific, achievable, and measurable goals for your social marketing activities.
Here are some examples:

•    Add five new incoming links to your website this month
•    Double the traffic to your website within two months
•    Increase your opt-in mailing list by twenty five percent within three months

6. Develop your branding

•    Get a good quality headshot photo, in low-resolution format, to use in all online marketing activities.
•    Decide what "user name" you want to be known by online. Nonfiction authors should also develop a short tagline that reflects their specific area of expertise.
•    Write standard bios in several lengths.
•    Create an online signature for emails and online forums. Include your book title, company name if appropriate, website and blog address, and one or two social networks.

7. Determine which social marketing tactics are the best fit for your book, your audiences, your objectives, and your available time. Social marketing activities can include:

•    Social blogging (commenting on blogs, doing blog tours)
•    Social networking (Facebook, LinkedIn)
•    Microblogging (Twitter)
•    Virtual reader communities (Goodreads, LibraryThing)
•    Online forums
•    Expert sites and wikis (Squidoo, HubPages)
•    Media and content sharing sites (YouTube, Flickr)
•    Social news and bookmarking (StumbleUpon, Digg, Delicious)

8. Decide how you will measure the effectiveness of your social marketing efforts. What metrics will you track and what tools will you use to measure them.

Below are some examples of metrics you might track:

•    Friends or followers on social networks
•    Sales of books and other products and services
•    Business contacts (peers, influencers, media, potential partners)
•    Weekly unique visitors and return visitors to your website and blog
•    Subscribers to your mailing list and blog
•    Visitors to your website and blog
•    Inbound links to you website and blog

9. Implement your chosen social marketing tactics, one at a time.

10. Evaluate your progress periodically. Can you tell which activities are generating the best results? Are some activities taking up too much of your time? Make adjustments to your strategy as necessary.

Excerpted from The Savvy Book Marketer's Guide to Successful Social Marketing by Dana Lynn Smith.  For book marketing tips follow @BookMarketer on Twitter and get a free copy of the Top Book Marketing Tips ebook on Dana's book marketing blog.

Successful Social Marketing book:

Need your 1-on1, step by step help? See
Pam Perry, YOUR PR coach

See too and join!

Tuesday, August 24, 2010

Author/Speaker Willie Jolley Interview on TBN 8-16-10 Part 1 of 3

Willie Jolley was our closing keynote speaker at the National Christian Writers Conference at Howard University! 

He has a new book coming out! 
An Attitude of Excellence -  
But get his mp3 in the meantime  - 

Tuesday, August 17, 2010

New online summit on mastering Facebook marketing - Get online or get left behind!

Here’s some big news I’d like to share.  Social Media Examiner is hosting the web’s largest Facebook marketing conference, called Facebook Success Summit 2010.  It’s fully online, so there are no travel expenses.

Already hundreds of your peers have signed up to hear from the world’s top experts in Facebook marketing (their last summit had 2500 attendees).

This online conference is all about using Facebook to gain more exposure, better engage customers and grow your business. And as you know, Facebook is very hot right now.

The summit includes 22 Facebook experts, including Brian Solis (author, Engage!), Mari Smith (author, Facebook Marketing: An Hour a Day), Jesse Stay (author, FBML Essentials), Paul Dunay (author, Facebook Marketing for Dummies), experts from Intel, Microsoft Xbox, Cisco, SAP and the Washington Redskins; Darren Rowse (author, ProBlogger), Jay Baer (author, The Now Revolution) and Michael Stelzner (Social Media Examiner)—just to mention a few.

Attendees at our last summit included well-known organizations such as General Electric, American Express, Staples, General Mills, Harvard, San Francisco Giants, Stanford, IDG and Disney. But you don’t need to be a big business to benefit!

Register for Facebook Success Summit 2010.
Click here to find out how you can save 50% (for a limited time), and get a free sample class.
To your success - be fabulous!

Pam Perry, YOUR PR coach

P.S. If you’ve not experienced these summits, they are super content-rich. Also, remember this is an online summit, so there are no travel requirements.  Check it out here.

See too & join!

Hear the Synergy Energy shows on blogtalk

Those that show up, go up! 

Monday, August 16, 2010

National Christian Writers Conference RECAP from author Rosalind Y. Tompkins


Visit our facebook for ongoing training & the rest of the photos!

Friday, August 13, 2010

You’re Invited to a Global Event to Chart Your Course from Aspiring Author to Best-Seller and Beyond . . . And, It’s FREE

Did you know that one of the best ways that you stand out and BRAND better is to write a book?

When you’re an author, you have a business card that lasts
forever, sharing your message and wisdom with the world. In
fact, a book is often your ticket to getting invitations for
paid speaking engagements, media attention, information
products, higher fees, and a steady stream of clients.

However, writing and marketing a book can be challenging,
especially if you don’t know where to begin. Aspiring authors
can get bogged down and never finish their books, or, even
worse, write a book that no one wants to buy.

I’m really excited about an event happening the month of August, Successful Author Secrets: Navigating the Course from Aspiring Author  to Best-seller and Beyond. 

This ground-breaking program will feature 21 successful authors who will tell you the truth about what it took for them to become successful.

Just imagine learning from author super stars like Michael Gerber, Marci Shimoff, Loral Langmeir, and T. Harv Eker.

The best teachers are those who have mastered the task.  These folks are proven master authors who are ready to share valuable information you can use right away. Yes, some have even been on
Oprah’s couch. I want to hear about that!

If you are even remotely considering writing a book to build  your business, check out the all-star line up of speakers at this on-line event happening in August. And, you can attend for free!

Check it out here

See too and join!

Join us on Facebook too! 

Wednesday, August 04, 2010

Pam Perry & Antonio Crawford host National Christian Writers Conference featuring "DIVA" Michelle McKinney Hammond

Happy Birthday too to the nation's top selling, trail-blazing African American

Her birthday is August 5th and she will 
be our featured speaker at the National
Christian Writers Conference in Washington DC on Sat, Aug. 14!
WE LOVE YOU MICHELLE! Here's your low-cal, DIVA cake!  

Write, Publish and Promote Your Book or Brand Name in the Christian Marketplace
Washington , DC , August 14, 2010 --( Registration is in progress for the nation's #1 Conference for Writers, Authors, and Speakers. The National Christian Writers Conference ( is scheduled for Washington DC , at Howard University in the Benjamin E. Mays Hall building, on Saturday, August 14, 2010 from 8:00 AM to 6:00 PM.

The conference presents a number of renowned experts who provide solutions, innovative strategies and knowledge on how to write, publish and promote books or brand names in the Christian marketplace. Do you have an idea for a terrific story? Do you need help transferring your ideas into book format?

Have you written a manuscript but don't know where to go to publish it?

Come to the National Christian Writers Conference and listen to award winning authors, publishers, editors, publicists, speakers, internet marketers and wealth building coaches share their secrets on how to succeed in the literary industry. (

The workshop leaders include: Antonio L. Crawford, Pam Perry, Michelle McKinney Hammond, Stacy Hawkins Adams, Karen Hunter, William R. Patterson, Cassandra Walton, Eugene Williams, Jewel Williams, Pam Osbey, Sean Isaacs and other top selling writers, authors, and infopreneurs. Panelists include Rev. Dr. Barbara A. Reynolds, Kim Beasley and leading industry professionals. 

The National Christian Writers Conference provides information, training and resources to people who want to publish stories that heal, inspire and speak to the hearts of readers around the world. NCWC is committed to building an academic platform to encourage people who are ready to take charge to accelerate their talent in the marketplace.

Registration is required to attend the conference. General registration ends August 7th. Discounted lodging rates provided by the Kellogg Conference Hotel and Holiday Inn Washington-Central/White House group code: EG4. 877.786.9480.

For more information about the National Christian Writers Conference, visit