Top Ten Books and People That Changed My Life in 2008

Success does not come by accident - you have to be deliberate, persistent, consistent and relentless. One of my favorite quotes from one of my mentors, Mike Murdock, is: “You will only succeed when you develop an obsession for your dream.”

You must also have the right resources and relationships. 2008 was indeed a year of change for me personally and professionally and many others! Change was hailed as the popular winning campaign slogan for our President Obama. For me, I fixed what wasn’t working in my personal life and professionally, I changed my business model.

How did I make these changes? Reading. Information does change the seasons of your life – and you can tell where a person is going by the books they AND read the people they hang around. Well, I read some terrific books in 2008 and connected with some great folks.

I’d like to share with you the books that made a real difference in my life this year and some people that had an impact on my business perspective.

Top 10 Books that made a difference in my life

1. Inspired to Succeed: Wit & Wisdom for Your Unlimited Success by Dr. Stacia Pierce www.Ministry4Women.com
2. The Little Gold Book of YES! Attitude: How to Find, Build and Keep A YES! Attitude for a Lifetime of Success by Jeffrey Gitomer www.gitomer.com
3. Funky to Fabulous: Surefire Success Strategies for Savvy, Sassy and Swamped by Eli Davidson www.FunkytoFabulous.com
4. 8 Steps to Create the Life You Want: The Anatomy of Successful Life by Dr. Creflo A. Dollar www.creflodollarministries.org
5. Utmost Living: Creating and Savoring Your Best Life Now by Tim Storey www.timstoreyonline.com
6. Caught Between a Dream and a Job: How to Leave the 9-to-5 Behind and Step into the Life You’ve Always Wanted by Delatorro McNeal www.DelMcNeal.com
7. Get Real, Get Rich: Conquer the 7 Lies Blocking You From Success by Dr. Farrah Gray www.drfarrahgray.com
8. Connect: Building Success Through People, Purpose and Performance by Keith Harrell and Hattie Hill www.connectyourattitude.com
9. Relationship Networking: The Art of Turning Contacts into Connections by Sandra Yancy www.ewomenpublishingnetwork.com
10. From Entrepreneur to Infopreneur: Make Money with Books, Ebooks and Information Products by Stephanie Chandler www.stephaniechandler.com

Now of course I read gads of ebooks & magazines, went to conferences, took tons of teleseminars but I also have had some great “coaches” who pushed me and stretched me – and I am better because I listened and followed their advices or watched their cues.

People that made an impact on my life in 2008

1. Andrew Morrison (www.90dayplan.com)
2. Sherese Duncan (www.ShereseDuncan.biz)
3. Connie Ragan Green (www.ebookwritingandmarketingsecrets.com)
4. Judy Cullins (www.bookcoaching.com)
5. Fabience Fredickson (www.clientattraction.com)
6. Alex Mandossian (www.alexmandossian.com)
7. Crystal and Anthony Obey (www.dollarmakersusa.com)
8. Karen Taylor-Bass (www.taylormademediapr.com)
9. Andria Hall (www.andriahall.com)
10. Dr. Teresa Hairston (www.gopeltoday.com)

There are new influences in my life now – those relationships have come from my social networking sites such as linkedin, youtube, twitter, facebook and Chocolate Pages Network. Plus my favorite NINGS!

So, Where did all this lead to?:
1. My first book – “Synergy Energy: How to Use the Power of Partnerships to Market Your Book, Grow Your Business and Brand Your Ministry” written by me and Crystal/Anthony Obey (that’s real synergy!) www.blogtalkradio.com/ministrymarketingsolutions (and a new talk show!)
2. My PR Boot Camp Teleclasses & coaching program – thanks to the vision spurred by Karen Taylor-Bass & the PR Distinction
3. The creation of new information products from the responses to the survey of Christian authors earlier this year (debuting CDs/MP3, Special Reports, Home Study Kits, Membership Programs, Teleclasses, Webinars, Videos and Ebooks in 2009) – I also want to make my coaches proud! ere
4. Exciting trips, speaking at fabulous conferences – some even out the country!
5. Awards! I got more awards this year than I have ever gotten my entire life – I got so many my husband was like, “We need another room for all your plaques.” 


I expect 2009 to be simply divine as well. Yeah, we know there is some major issues going on with the economy – but hey, if you keep the right perspective and expect the best – you’ll attract the best!

If you’d like a list of my 2009 books that are going to set the trail ablaze for YOU – shoot me an email to pamperry@ministrymarketingosolutions.com (I have 10 great ones that you MUST read!)

Pam Perry is a ministry marketing pioneer and expert in the African American Christian market. Her public relations career spans over two decades. She spent the first ten years working in ad agencies, media and has dedicated the past ten to ministry marketing and PR coaching authors. Her company, Ministry Marketing Solutions, Inc. has a roster of the most well-known publishers and Christian authors in the industry. She’s the creator of the ChocolatePagesNetwork.com, a social network for Christian authors. She is also the co-author of “Synergy Energy: How to Use the Power of Partnerships to Market Your Book, Grow Your Business and Brand Your Ministry.”
See http://www.PamPerryPRCoach.com too!
Also join me at www.ChocolatePagesNetwork.com! Thanks Dante Lee (you've been making an impact on me since I met you in 2005!)

"Not Easily Broken" Interview with Morris Chestnut - host Pam Perry, Chocolate Pages

NOT EASILY BROKEN, a novel by bestselling author Bishop T.D. Jakes tells a powerful story of disappointment, temptation, pain and restoration. The book becomes a movie....starring Morris Chestnut!

The problems have been there for a long time. Dave and Clarice Johnson's marriage is slowly being wedged apart by misplaced independence and separate dreams. Dave has noticed Clarice pulling away emotionally and physically, but he doesn't know if it's because she feels that he hasn't been supportive enough of her career in real estate, or because she obviously disapproves of his choice to own and run a janitorial business.

Clarice's fierce independence threatens to drive them completely apart as she endures a hard recovery from a leg injury suffered in a car accident. Rather than let Dave support and take care of her, Clarice finds that she is more frustrated than ever with Dave, and with herself.

As Dave faces temptations from an unexpected source during Clarice’s darkest days, the couple eventually learns the importance of promises made and kept, and they find that God speaks to them in the most unlikely places.

The film based on NOT EASILY BROKEN is currently set for theatrical release in January 9, 2009.

Director Bill Duke steps behind the camera for this adaptation of the T.D. Jakes novel concerning a newly married couple that finds their union threatened by pressures involving faith, family, and finances. As the couple exchanges their vows, the minister lays a cord around them while uttering the blessing, "a threefold cord is not easily broken." Later, during their darkest hour, the minister's advice to always keep God at the center of their marriage could be the only thing that keeps this troubled pair together.


Jakes' writing is both challenging and encouraging, and reminds us that with God integrated into our lives—even a relationship on the rocks is not easily broken.

http://www.sonypictures.com/movies/noteasilybroken/site/
www.ChocolatePagesNetwork.com
www.PamPerryPR.com

What You Should Know about Branding Relative to Marketing by Bob Ivory

“You know why Madison Avenue advertising has never done well in Harlem? We're the only ones who know what it means to be Brand X.” -Dick Gregory

To understand branding you must first understand what marketing is. It may seem like a simplistic answer but it is true nonetheless; simply stated, marketing is everything you do to place your product or service in the hands of potential customers. Anything that you can imagine from packaging to pricing is a part of the marketing process.

So what is a brand? Let’s first take the word and its literal meaning. For centuries iron symbols were crafted with the initials or emblem of the owner of property – often cattle and other livestock. The iron symbols were heated until red-hot then pressed against the hide of the beast. This was, and is, called branding which was done to identify ownership.

There is a lot of talk about what branding is. Some say your brand is what other people say about your product or service. I prefer to think of that as brand reinforcement. No one creates a product and says I’ll let the public tell me what I have created. They may give it a nickname, but the identity of a thing comes from its creator. The word brand has come to mean “The Big Idea.”

Some people confuse a logo with the brand. This is understandable since originally, for all intents and purposes the branding I spoke of earlier was done with a symbol, initials or letters. These are often the components that make up a logo.

However, brand, as we know it today is not a logo. A logo is the tangible identity of a company in the market. Logos can be emblems, signs or symbols designed to portray the image of a company. So you see a logo (which is essentially a piece of art) is not a brand. However, it is integral to the brand.

One of the best definitions I have heard that describes a brand was given at a seminar I was a part of a few years ago given by a colleague, Tina Polite. She said that a brand is a promise. I like it for its simplicity and its profundity. The image that represents the brand sends a message to you. The promise in the case of McDonald’s is this: no matter where you go, under these golden arches you will find the burgers – and all that comes with them will always have the same consistent quality. It is an assurance of integrity.

A brand is about trust. It’s about what people expect to experience when they come into contact with your brand. It’s a perceived notion. It’s what they count on when they buy into your program.
Instead of putting resources into a logo, how about creatively finding ways to communicate the message, mission and qualities of your business? Think fewer objects and graphics, and more conversations and experiences. Focus not so much on image – and more about reality.

Remember this: Excellence is unmistakable. The world of business is hugely competitive and is comprised of thousands of logos. Out of those thousands, only a few survive to become famous. There are certain factors that make a logo successful.


Here are some tips on developing a logo:
· It must be legible.
· The color combination should be suitable for the company.
· It must be unique.
· It should project the image of the company.
· The logo should not be complicated or cluttered.
· It Must be cost effective and as simple as possible.
· The logo should be effective regardless of size.
· It should not contain any complicated images or photography.

Branding is another word for integrated marketing and the logo is part of that overall marketing campaign that builds a brand.

Branding is all about saying the same thing and communicating the same key message, over and over again – until it’s “branded” in someone’s brain.

The key thing about a logo – it doesn’t change. It can be repositioned or “updated” – but never changed. That would kill the equity you built in marketing the logo as part of your brand. When you create a new logo (or new tag line) you are starting over again.

It takes a long time build up substantial “brand equity” – don’t destroy it because you have a new idea. Stick with your logo, tagline and other elements you have set in place. You want to get to the point with your brand so that it is embedded into the subconscious minds of your audience.

When it is in the psyche of consumers, they will automatically connect a phrase or photo with you. When you hear a name – you get a mental picture or think of a quality. If I say, TD Jakes or Oprah – you have an idea of what to expect from those “brand names.” They are famous, true, but they are also a brand. And a brand translates in business into dollars. That’s the bottom line.

A good example is Nike’s “Just do it” campaign. That phrase and “swoosh” logo are their brand. Whether their shoes are better than others – well, that’s how you see it. But regardless, you’ll pay a premium price for their shoes because they’ve branded themselves that way.

Branding in business is about building an empire. What does your brand say about you? You can gage by checking sales figures. That is a good indication of how well your brand is doing.

I hope I have inspired you to step up your brand. In addition to gaining fame, recognition, stature and money – a good brand can make an impact and change lives. By having a good brand (or reputation), you can be a great influence in society. So take your brand seriously – it’s part of your purpose. It is your God-given assignment to get it right.

Bob Ivory is a brand strategist, graphic designer, conference speaker and media consultant. He is a strategic partner of Ministry Marketing Solutions and Pam Perry. For more information visit http://www.ivorycoastmedia.com/ or contact Bob at bivory@ivorycoastmedia.com

From the upcoming book--- Synergy Energy: How to Use the Power of Partnerships to Market Your Book, Grow Your Business and Brand Your Ministry by Pam Perry, Crystal & Anthony Obey (2009)

See http://www.PamPerryPRCoach.com too!

Q&A with PR Pro Sandy Diaz - Author Expectations & Publicity Today!

Publicity Questions - answers from another industry professional! Authors ask me a lot of questions, and I wanted to provide them with some answers from another colleague. So, just don't take my word for it. :) These are some GREAT answers and authors need to take these to heart. Learn as much as you can so your book will be a success. Thanks Sandy!

Here's the interview:
• Publicists don’t want to crush anyone’s dreams but in your opinion what does the “newbie” author really not understand about the book biz?

New authors are wonderful to work with because they often have the most excitement and passion about their project.
New authors need patience. It takes time to build awareness about a new author and book, especially when reaching magazines. Editors are often working on articles that will be printed two to six months in the future.

Here is a real example from one of my Smith Publicity clients: I pitched the client to an editor in April. She contacted me in May. I sent her the client’s press kit. I followed up and she interviewed the client in June. The story ended up on the cover of Parade Magazine at the end of October.

Any sales from coverage are then reported weeks or months after the article is published. So, an action we begin may not result in coverage, and then book sales, for up to six to eight months. Fortunately, radio, newspaper, television and Internet media often work faster!

Another point about patience: smaller media opportunities are important. We recommend authors say yes to every media opportunity they can. While we work on the “home run” opportunities, baseball games are won by singles and doubles. An article in a local newspaper or an interview on small market radio show often opens the door for larger opportunities. We’ve seen strategy work many times!

• How many books will a typical new author (with no platform) realistically sell in a year?



This is a great question—and the answer is as different as is each author and book. The formula depends largely on the book's target market, quality of the book, credentials of the author, timing with current events, distribution (where the book is available for sale) and coverage in the media about the author and title.

Here is an example, we worked on a book this year with a self-published author and even though he only had his book available for sale through Amazon, he was able to sell thousands and thousands of books during his first months with Smith Publicity. This was because his book was topical (a highly controversial political book), the timing was right with the elections leading the news, he was a PhD in his area of expertise, and we were able to tap into his core audience (conservatives) mainly through radio and national television interviews. This was a “perfect storm” scenario.

Not every author is this fortunate. Book sales are impossible to predict, but selling several hundred or even two to three thousand is considered a success by many, especially for a first time author. I just read a statistic that only 10% of traditionally published (not self-published) books sell more than 1,000 copies. These numbers may help the new author put their statistics in perspective.

• How much would you say an author thinks they should spend on marketing & promoting their book in a year? What is realistic?

If an author does not have support from their publisher for publicity and marketing, authors can spend between $1,000 to $100,000 on promotion activities. Most of our clients spend between $3,000 and $12,000. The reality is: If an author doesn’t invest in promotion – either by doing it themselves or hiring a pro – one thing is certain … no one will know the book exists.
Realistically, a budget from $5,000 to $12,000 should be sufficient. A website about the book and the author is a must.

• Do you see more authors coming to market with unrealistic expectations because they watch Oprah and say, “I can do that”? How easy is it to get on major talk show like that?

We often joke that Oprah has made the job of publicists much harder … and it’s true. The odds of getting on Oprah are long; literally thousands of authors or publicists pitch her producers every week. However, the only way to get on the show is to try.

• How often does an author say, “Wow, this is harder than I thought?” or “Wow, this is easy! I’m going to be rich and famous!” What is said more often and when do they say comments like this in the process?

We most often hear “this is harder than I thought.” For authors who say this, it’s usually a few months in, when they realize that book publicity really is more marathon than sprint.

• How can industry pros temper their ideals with reality without busting their bubble or being the "Grinch" that stole their Christmas?

At Smith Publicity, we are honest and straightforward, without being negative. Just because the reality is that thousands of books are released each month doesn’t mean your book can’t be successful. We also encourage our clients to enjoy the ride, and savor the wonderful things that can happen in a campaign – from the thrill of a TV interview to a glowing book review.

• What should an author do to prepare for a realistic book launch? How far in advance?

This depends on how the book is published, but generally, authors should prepare for a book release one to two months in advance; making sure everything – i.e. website, publicity, distribution, details and book’s cover on Amazon, etc. -- is in place for launch time.

An author should prepare an “elevator” pitch about their book. If they only had 20 to 30 seconds to tell someone about their book, what would they say? What do they want people to remember? Polishing this will be a good exercise, especially if the author is planning on interviews.



Sandy Diaz is the Vice President of Sales and Marketing for Smith Publicity. Sandy@smithpublicity.com www.smithpublicity.com
Since 1997, Smith Publicity has worked with hundreds of authors, publishers, businesses, and personalities from around the world create awareness for their projects. Smith Publicity has offices in New Jersey, New York City and London.
Sandy welcomes authors to contact her about their projects and will happily discuss publicity options.

Synergy Energy! Use it!


See http://www.PamPerryPRCoach.com too!

101 Ideas for Internet Marketing - How to do It Effectively! A Great PR Tool

If you want to know how to really leverage the internet to market your book, brand your ministry or grow your business, read this slideshow:

101 ideas for Internet Marketing

View SlideShare presentation or Upload your own. (tags: online marketing)

Don't Wait Until Black History Month to Shop the Black book Section

Blacks folks have a lot of passion. We love tons of things. We love what we can touch, feel, smell, hear and taste. We’re an exciting group of people with a lot of soul. But what’s inside our hearts? What’s really driving us?

READ A BOOK BY AN AFRICAN AMERICAN AND FIND OUT! :) (Not a classic or a book by Barack Obama - but a contemporary Christian Author like Stacy Hawkins Adams, Bill Winston, Ken Brown, Dr. Suzan Johnson Cook or Andre Butler)



See http://www.PamPerryPRCoach.com too!