Tips Booklets Grow Your Business

Paulette is my booklet coach. :) She was the brainchild of me doing the "115 PR Tips to Brand Your Ministry." All the info was in my head - Paulette pulled it out of me in less than a month and I have sold over 1,000 booklets around the world - and this technique has branded me too in the process. Read and listen to what she has to say. I just love her!







1. Create a tips booklet as a marketing tool, new revenue source, or both. Use “sound bites” you tell your clients, audiences, and prospects. Organize the tips into categories for your specialty.

2. Consider leveraging your booklet into different formats. Print it as a booklet, record it as an audio or video, develop it into daily reminder cards, or use a tip per day on a calendar. Those are some of the endless possibilities.

3. Explore ways to distribute your products. Some will be through publicity excerpts in print publications. Others will be sold direct in large quantity to single buyers. You may even license reprint rights for very large quantities or go to other languages.

4. Notice how products are an ideal balance for the service side of your business. Products can be a good match for a client's budget when they cannot afford or are not ready to purchase consulting or speaking services. Product sales keep your own schedule flexible while earning income.

5. Introduce at least one or two new informational products a year to expand your business. That keeps you in touch with your prospects, clients, and former clients each time you launch a new product, all while growing your business.

6. Recycle your knowledge to nurture your clients and to nurture your own business development. Use those resources you already have for everyone's benefit.

© 2009, Paulette Ensign

Learn to surpass Paulette Ensign’s results of personally selling well over a million copies of her booklet in various formats and languages, without a penny on advertising. Many of her clients, worldwide, have done just that. Booklets are one of the best and easiest marketing tools you’ll ever create. Get started today.
www.tipsbooklets.com
www.CollectionOfExperts.com
For the FREE Ebook that I did with Paulette email me at pamperry@tmail.com and I'll send you the Ebook of "62 Ways to Boost Your Business Success: Networking Tips from A Collection of Experts"
www.PublishingProsperity.com



Also visit me at ww.PamPerryPRCoach.com too and join Chocolate Pages Network!

The first Synergy Energy Event for Authors & Aspiring featuring Omar

GET OUT THERE!
Omar Tyree, NY Times Best-selling Author



Did you know that publishing a book can increase your brand visibility, credibility, and increase your speaking fees by $2,000?


On Tuesday, April 14, 2009 at 8p.m. begin the journey of successfully publishing your book and becoming a well-branded author.

Have you thought about writing or are you in the process of writing a book? Learn the ins and outs of self-publishing and getting your book published with a major publisher from an individual that has done it 18 times. New York Times Best Selling Author Omar Tyree has sold over 2 million books, he is teaming up with PR Guru Pam Perry to provide you valuable information on putting together a successful book concept, how to get it published, and how to market it.

This teleseminar will teach you:

· The 4 indisputable components of business that have helped Omar Tyree be successful throughout his career. (Based on his book - The Equation)

· How to reduce uncertainty regarding book publishing and marketing.

· Determine if you want to self-publish or work with a publisher.

· To become more knowledgeable about the way publishers and agents look at books.

· Writing, publishing and marketing your book for maximum sales, including information on book subject, audience, authorship, representation, and more.

· To develop a promotion checklist. (Based on her book - Synergy Energy)

· To getting more publicity, developing joint ventures, and increasing sales for your ministry, business, Christian book or other.

· To developing an effective website that sells and increases traffic, month after month.

Who should attend?

· Authors

· Aspiring Authors and Speakers

· Motivational Coaches

· Entrepreneurs who want to brand their business books

· Poets

· Fiction Writers

· Spoken Word Artists

Register for this teleseminar now!



About the Presenters of the Teleseminar

ABOUT OMAR TYREE – Business Speaker

Omar Tyree, a New York Times best-selling author, a 2001 NAACP Image Award recipient for Outstanding Literature in Fiction, and a 2006 Phillis Wheatley Literary Award winner for Body of Work in Urban Fiction, has published 16 books and has sold nearly 2 million copies worldwide that has generated more than $30 million.

With a degree in Print Journalism from Howard University in 1991, Tyree has been recognized as one of the most renowned contemporary writers in the literary community. He is also an informed and passionate speaker on various community-related and intellectual topics. Now entering the world of feature films, business lectures, and children’s books, Tyree is a tireless creator and visionary of few limitations.

Tyree is a popular speaker on the university and corporate circuits. In his “Equation for Life” lecture, Tyree weaves together a full-proof formula for attaining lifelong success in business, as well as everyday living. Ideal for innovation, corporate sales and marketing teams, one attendee who heard the lecture commented, “Omar Tyree’s Equation for Life speech made me rethink my whole life - it has given me the focus I need.” The success of the speeches over the last 11 years landed Tyree his first nonfiction book deal with John Wiley, the number 1 business publisher in the world.

The Equation: Applying the 4 Indisputable Components of Business Success, was released in early January 2009.



As an author, journalist, performance poet, songwriter, screenwriter,entrepreneur, innovator of various creations, and an energetic and fiery speaker,Tyree is no stranger to the world of contemporary urban influence. Tyree became one of the dominant literary promoters of the 1990s, leading to offers of publishing deals by a number of influential mainstream book publishers. In 1995, he signed a lucrative two-book arrangement with publishing powerhouse Simon & S chuster. A few years later, Tyree signed an undisclosed long-term contract that established him amongst Simon & Schuster’s top authors.

His journey as an entrepreneur began in his early 20s when he started the book publishing company Mar Productions, to release his earliest works of fiction. Tyree’s entrepreneurial ventures have evolved to include the Urban Literacy Project as a nonprofit organization to inspire reading, writing, thinking,visualization, application and financial literacy skills among disadvantaged youth and adults. He has also formed Renaissance Entertainment Group, a partnership with self-made multimillionaire Arthur Wylie, to produce Tyree’s body of fiction novels into feature films.

Tyree’s articles have been published in the Washington Post, Essence,Upscale,Ebony, TheDailyVoice.com and several other publications.

www.OmarTyree.com



About Pam Perry, PR Coach


Pam Perry is a ministry marketing pioneer and expert in the African American Christian market. Her public relations and advertising career spans over two decades. She is the co-author of “Synergy Energy: How to Market Your Book, Grow Your Business and Brand Your Ministry.” She is the Chief Visionary of Ministry Marketing Solutions Inc.



She spent the first ten years working in ad agencies and secular media. She has dedicated the past ten to ministry marketing. Her company has a roster of some of the most well-known Christian publishers and African American Christian authors in the industry.



See www.PamPerryPR.com for her signature “Get Out There” PR Boot Camp Tool Box that helps authors get publicity and exposure right away.

Her Company website: www.MininstryMarketingSolutions.com Get a free mp3!



Detroit Free Press recently called her "a marketing whiz on an almost immortal mission" Publishers Weekly called her a “PR Guru.” Now, author of “Synergy Energy” and known as the “connector and PR coach,” Pam Perry knows how to pull the right people together for the right project at the right time and garner the right publicity. Her public relations and advertising career spans over two decades.



A local Emmy Award-winning professional, Perry and has worked in the whole gamut of media ranging from the Detroit Free Press, various radio stations, and Christian Television Network (CTN). She has even published a 40,000-circulation magazine, Soul Source. Perry has provided PR counsel to clients like McDonald's while at Hermanoff and Associates agency and provided fund development and public relations for Joy of Jesus, Inc. and The Salvation Army.



One of the nation's foremost experts in the African American Christian market, Perry is the chief visionary of Ministry Marketing Solutions, Inc., the public relations and marketing consulting firm launched in 2000. Some author clients include Bishop Thomas Weeks, Bishop T.D. Jakes, Bishop Donald Hilliard, Dr. Suzan Johnson Cook, Dr. Fred Price and Pastor Bill Winston.


Her passion is Christian books and assisting writers in becoming authors through the American Christian Writers Association as president/founder of the Detroit Chapter. She hosts weekly teleconferences on various PR/marketing topics with self-published authors and provides PR counsel to ministries nationwide, training church marketing staffs.

She is the creator of Chocolate Pages Network and The Chocolate Pages Show on Blogtalk Radio.


Hear the show featuring Omar Tyree. Click here wwwy.tinyurl.com/omartyree


After this teleseminar you’ll have all the solutions and the winning equation to get your book in print and promote it effectively.

If you have a finished manuscript, you'll get the information and contact to have your finished, printed book in your hands in a month of less. You will get a handbook of the seminar, a recording of the session and an ebook on publishing.

The BEST publicist for your book or project is you. No one will have the passion, energy and heart for your creative work that you do. You wrote it, you understand it, and now you want to use what's in your hands to make a living from it. We’ll give you the winning equation to do it all.



The success of your book is ultimately in your hands.

Omar and Pam will give you the guidance to "get out there" to make your dreams come true.


Register for this teleseminar now!
Click Here to Register



P.S. All participants will get a bonus of the digital version Synergy Energy book and a FREE 30 minute consultation after the event.




Online Event Registration -


See www.PamPerryPRCoach.com too and join www.ChocolatePagesNetwork.com!

Eight Mistakes that Business Bloggers Make And How to Avoid Them!

I recently had authors Alison Yoo and Lena Claxon on the Synergy Energy Show. click to hear the interview here as they discuss their book: How To Say It Marketing with New Media! (This book has been on the Amazon best-seller list for over 6 months!) It's the epitome of Synergy Energy!

From their Ezine:

Eight Mistakes that
Business Bloggers Make
And How to Avoid Them!

More small business owners are blogging now than ever. According to a 2006 survey by Pew Internet, the number of blog readers has jumped to 57 million Americans. And Blogworld Expo 2008 claims that 89% of companies surveyed believe blogs will be even more important in the next five years. Why is there such an unprecedented interest in blogging?

Business owners have learned that blogging will raise their search engine rankings and increase their online visibility. Blogging is low cost and high impact, allowing them to reach a global audience in less time than with other marketing methods. Blogging can help to build their own loyal community, cement their expert status and more.

With these significant benefits, business owners are leaping to blog on the information highway. But many landmines or mistakes lurk on the blogging path that can easily trip-up the unsuspecting blogger.

Here are the top eight mistakes that business bloggers make and how you can avoid them:


Mistake #1: No branding. When the look and feel of a blog deviates considerably from the blogger's other marketing products, the user experience is diminished about who you are. Reinforce your brand in the customers' minds by creating a consistent look and feel with your website, e-zine, as well as your offline marketing-- business cards and brochures. Add your photograph and a bio to take your blog out of the anonymous realm.

Mistake #2: Infrequent or sporadic posts. Writing a half-hearted blog is begging for mediocre response - not only from readers but also from search engines. No question, the more you blog the higher your search engine rankings. Schedule a block of time once per week and write all your blog posts. You can then set the days and time in the future when you want them to post.

Mistake #3: No participation in the blogosphere. A whole new world exists out there called the blogosphere. It's rich in information and collaboration. It's also a reciprocal community. Study at least five blogs in your industry and comment on their posts. Visit a blog directory like www.technorati.com and choose blogs in your genre..

Mistake #4: Ignoring comments. If someone takes the time to comment on your blog then that person wants to interact with you. Do you have to respond to every comment? Yes and no. If there are only one or two comments then respond directly. But if you're lucky to amass a ton of responses to your post then a collective response is fine.

Mistake #5: Irrelevant /or non-engaging content. The prime objective of blogging is to share valuable content with your audience. If the content is not targeted to your audience's needs then you will lose them fast. Compile a list of challenges that your target audience may have and address their needs every time. Offer information that they may be interested in from the news, books, other people's blogs, industry trends and case studies. Use audio, videos and images to engage your audience.

Mistake #6: Minimal promotion. Promotion is to blog as location is to real estate. You could have the greatest house in a poor location and nothing happens. Same thing with a blog. You must promote your blog to the major search engines and blog directories. Use feeds to automatically distribute your posts and encourage subscriptions in your e-mail signature.

Mistake #7: Missing contact information. Once upon a time a reporter clicked on to an intriguing blog, read most of the posts and decided to feature the blogger in a magazine. However, it did not happen. Why? The blog had no contact information. Display links that lead back to your website as well as your e-mail address on your blog.

Mistake #8: Readers can't tell what your blog is about. After clicking on to your blog and scrolling down a few entries, readers still wonder: What is this blog about? You need a succinct marketing message on your blog's sidebar that tells your readers who you serve and what you do.

About the guest blogger: Lena Claxton (pictured right) is the Chief Marketing Maven of NewMediaMavens.com, a small business technology solutions company. She is co-author of the book, "Marketing with New Media: A Guide to Promoting Your Small Business Using Websites, E-Zines, Blogs & Podcasts. Order the book. For more information, visit www.newmediamavens.com. She can be reached at 704-780-1968 or at mavens@newmediamavens.com.
---------------
If you are blogophobic...this is for you:

How to Blog for Book Success – MBR Author PR Series by Pam Perry, PR coach

When: Monday, March 30 at 9:00 p.m. to 10:00 p.m. EST

Dial-in Number: 1-218-936-4700

Participant Access Code: 528281



This FREE Teleseminar will answer the most burning questions:

· What is a blog?

· How do I set one up?

· How do I get people to read it?

· What is a widget? Where do I get one?

· Should I put it on my website?

· Is Wordpress best or Blogger?

· How do I do a Blog Tour? And participate in one?

· What about Podcasts? How do I do that?

· Where do I get information to blog?

· How much time will this take?

· How often should I blog

· Can I sell my book on my blog?

· What is an RSS Feed? Feedburner? Is it dangerous?

· And finally we'll go over the biggest mistakes bloggers make!


Instructor: Pam Perry, PR Coach, Ministry Marketing Solutions Inc. with a surprise guest!!!

www.PamPerryPR.com

and creator of the CHOCOLATE PAGES NETWORK AND SHOW

Seminar to include free special report “The Benefits of Blogging & What to Blog About” and Recommend Reading list for those that send email to: info (at) ministrymarketingsolutions.com also get free stuff at www.synergyenergymarketing.com



See www.PamPerryPRCoach.com too and join www.ChocolatePagesNetwork.com!

GET OUT THERE! Get on Major TV Shows and Get Exposure for YOUR Book!

Want to appear on top national TV shows like The Today
Show, Fox Business, Good Morning America, and CNN?

Of course you do because you'd be promoting your message,
book, business, and brand to millions of TV viewers nationwide.

Just imagine... with one television appearance going from
relatively unknown outside of your current circle of influence
to having millions of people knowing who you are.

But these aren’t just “random” people; they are thousands of
potential clients and future customers who you never would
have reached otherwise.

And best of all, they will be rushing to buy whatever you're
promoting.

If you really want to appear as a guest expert on top national
TV shows, you need to meet my friend Sanyika Calloway
Boyce.

You see, Sanyika has appeared on several top national
programs including The Today Show, The Morning Show with
Mike & Juliet, The Wall Street Journal Weekend Report and
shows on NBC, CBS, ABC, Fox as well as cable networks.

But here’s what I like best about her, Sanyika is just like you,
an author looking to gain more exposure.

She knows that the key to savvy and effective marketing is
consistency, so she didn’t just set out to land one TV
appearance. She wanted to get booked repeatedly for
maximum impact.

And it worked.

In a less than 18 months, she’s appeared on TV more than 60
times. That’s an average of one television appearance a week.

In fact in the first three months of 2009, she’s already had 7
television appearances and is showing no signs of slowing
down.

Although she is not a publicist (nor does she wish to be) she
began getting a TON of phone calls and emails from fellow
entrepreneurs and small business owners who wanted to know,

"Sanyika, what exactly are you doing that's getting you on TV so much?"

While eager to help other small business owners duplicate her
success she quickly realized that replying to every email
inquiry, and answering every “short” phone call she received
was not the best or most efficient way to share this
information so she created the Television Publicity Secrets
system that explains in full-detail how to get on TV.

She regularly uses her 5-part Media STARR Strategy to get
booked on television. And they’ve been proven to get the
same results for small business owners just like you to land
guest expert interviews on major TV networks.

As a frequent guest expert herself, Sanyika knows what it
takes to persuade producers at top shows to book you as a
guest.

For instance, several TV producers now have her on “speed
dial” for when they need a great guest, so she is more than
qualified to advise you on crafting a pitch that'll grab the
attention of top producers and get you booked on television.

Unlike a high priced PR firm that might get you booked, wish
you luck, and send you off to face the TV cameras alone; the
Media STARR Strategies prepare you for every phase of
marketing your message, book, business and brand on TV.


Want to learn more?

Sanyika has a FANTASTIC free video to share with you.

Gain immediate access to her interview with a national TV
show producer where you'll discover:

- How to pitch your product or service
- How to accelerate your marketing so that you capture
the attention of the media
- The specific steps you must take to rise to the occasion
and take full advantage of being on-camera javascript:void(0)

This video covers it all.


Go right now to http://www.marketerschoice.com/app/?Clk=2906083

and watch the behind the scenes video where she tells you
what you need to do to promote your message, book, business
and brand on national TV to get more clients, sell more books,
and gain the creditably and exposure you deserve.


Get out there!!!!
And don't forget about the digital kit I've created too.
Available at www.PamPerryPR.com


God bless you,
Pam

P.S. TV publicity is a proven way that you can attract more
clients to your business, sell more books, and promote your
service WITHOUT paying for traditional advertising.


See www.PamPerryPRCoach.com too and join www.ChocolatePagesNetwork.com!

Ten Simple Self Motivating Tips ! PR Success Starts on the Inside!

I found DeLores on Facebook. Love her spirit. I personally believe that these tips are needed if you are going to be serious about marketing, promoting and branding yourself. Take heed and succeed!

by DeLores Pressley, guest blogger for Ministry Marketing Solutions


1. Don't wait for tomorrow to start living today. Stop putting your life on hold waiting to be something that you are not. We spend precious time yearning and hoping instead of embracing and enjoying. Start living life to its fullest, right now.

2. Treat yourself with respect and kindness. Allow yourself to make mistakes. It was once quoted "If you want to be respected by others, then the great thing is to respect yourself."

3. Believe in yourself. You must believe in order to receive. Give yourself praise. Don't wait to hear it from someone else. Self praise is an excellent motivator.

4. Visualize yourself as a success. There is validity to self-fulfilling prophecy. Whatever we accept about ourselves, we eventually become. Challenge yourself to be a success.

5. Take time out of everyday (at least 30 minutes) for self-development. Read great books or listen to great motivational tapes. You can attend seminars, surf the internet for valuable information and do something everyday that will help you become a better person.

6. Commit yourself to happiness. It is your choice to be happy. Happy people are easily motivated.

7. Dream big - realize your power within. If you can conceive the thought in your mind, and believe it in your heart, then you can achieve it in your life. Never give up on your dreams, if you do, you are giving up on part of yourself.

8. Use positive affirmations. An affirmation is something that you declare, or accept. Affirmations can be positive or negative. Discard any negative affirmations. Always affirm in the present. It only takes 21 days for something to be a habit.

9. Discover your unique purpose. Finding one's purpose or calling can be simply defined as doing something that gives you the greatest pleasure.

10. Do something special for a VIP (Very Important Person). That VIP is you. Always treat yourself special and you will have a special motivated life.


DeLores Pressley is a leading confidence and attitude expert. She is an international speaker, author and life coach. She carries her message of success while helping people release their inborn potential. She has gained national media attention including OPRAH. Contact DeLores at 330 649-9809 or via email at info@bornsuccessful.com or www.bornsuccessful.com.


See www.PamPerryPRCoach.com too and www.ChocolatePagesNetwork.com!

Motown Writers Network internet radio show | Pam Perry talks about Synergy Energy and "Get Out There" Tool Box

Listen to the show.



pam perry and Motown Writers Network internet radio show with Sylvia Hubbard | Synergy Energy: How to Market Your Book, Grow Your Business and Brand Your Ministry by Pam Perry, the Obeys




Click to get the kit Pam Perry's Get Out There Kit - digital delivery of 5 MP3s and Handbook and Bonus Ebook of Synergy Energy!




The New Marketing Method: Synergy Energy
“No Struggle” Strategy: Move from a Small Business to a Smart Business

Many businesses, “author-preneurs” and ministries struggle because they are focused on the wrong things.

“You can have everything in life you want if you will just help enough other people get what they want,” said Zig Ziglar, international speaker whose quote is the guiding inspiration to authors Pam Perry, Anthony and Crystal Obey.

Together they have penned, “SYNERGY ENERGY: How to Use the Power of Partnerships to Market Your Book, Grow Your Business and Brand Your Ministry.” The book outlines synergy energy marketing methods and techniques that anyone can use everyday for their business, book or ministry.

“Though we are in hard economic times, there are enough resources available to have a viable, flourishing enterprise. It’s about creating partnerships, joint ventures and affiliates with like-minded others,” said Perry, who is known as “the connector” and Chief Visionary of Ministry Marketing Solutions out of Farmington, Michigan.

These co-authors, Perry and the Obeys, believe in leveraging their resources to build their businesses, extend their brands – and are now committed to helping others do the same.

“Synergy Energy is about how we stopped struggling in business and are now paid very well to help others increase their income through joint ventures. We connect product owners with JV partners and Super Affiliates,” said Crystal Obey, co-author and co-owner with husband, Anthony, Perfect Storm Consulting located in Indiana.

Perry, a 20-year public relations veteran, has really been walking this talk her whole career. But it wasn’t until she met the Obeys and they showed her how to “monetize” her efforts without really doing anything different except shifting her mindset.

“I made a decision to reach out to others who have God-ideas and strong vision – to create some synergistic partnerships,” said Perry.

Perry is now in the process of creating revenue sharing projects with best-selling author Omar Tyree; PR expert, Karen Taylor-Bass; ministry technology specialist, Dr. Rodney Sampson; virtual book tour specialist, Tyora Moody; internet marketers Lucinda Cross and Therese Prentice and dozens of other media outlets, authors and PR colleagues.


Dr. Teresa Hairston, founder of Gospel Today, “Working together ‘works’ is the ideology of this book [Synergy Energy]; and it’s a philosophy that is Biblical. We can all stand a lesson in unity…especially now, when so many businesses and ministries are challenged because of the economic climate. In unity, there is strength –this book will strengthen your ministry.”

The co-authors of Synergy Energy share their strategies already in use in their own businesses – to help others thrive will others struggle to survive. They give step-by-step instructions to create profitable joint ventures and implement the new marketing methods used online.

Perry recently debuted the “Get Out There PR Boot Camp Tool Box” for authors. It is a digital information product of proven tips, teachings, techniques and best-practices used in Christian book publicity. The kit includes four MP3s and a publicity eHandbook with templates and worksheets that authors can use to get the word out about their books consistently and easily.

“This project could not have been done without the help of many strategic partners,” said Perry. The book has contributing chapters from marketing/PR experts Monica Wood, Bob Ivory, Karen Taylor Bass and Sherese Duncan plus tons of endorsements.
“That’s why I know that Synergy Energy is more than a book – it’s a new marketing movement that helps everyone who embraces the concept and lives by the motto of ‘win-win’ in relationships.”

George Fraser, best-selling author of “Click: 10 Truths for Building Extraordinary Relationships” and highly-acclaimed networking guru in the African American community, did the foreword for Synergy Energy.

Perry, whose mentor is Fraser, concluded, "Synergy Energy will teach you how to use marketing, networking, public relations to help you be a success in business – online and offline. Success does run in our race – and this book will ignite others to go full throttle.”

For more information on Synergy Energy, call 248.426-2300 or visit PamPerryPR.com or SynergyEnergyMarketing.com. The book is also available on Amazon.com and in fine bookstores.