Free book marketing tips, tools and resources

Build a database.
This is hub of your platform. Make sure you build an email database and regularly communicate with them via an email newsletter. Drive traffic to your website/blogsite from your social media sites and capture their email addresses by offering a “free” gift that is representative of your brand. This should be a free gift that is so convincing of your expertise that they will stay connected to you over time and eventually become a “raving fan.”

FREE PR resources:

http://bit.ly/pamperrypitchrate - pr tips

http://bit.ly/pamperryconnect - journalist connections

http://bit.ly/authorinfofrompamperry - online marketing

http://bit.ly/facebookbuzzbuilding

http://bit.ly/pamperryprsecret - press kits

http://blip.tv/pamperrypr - online press kit

http://bit.ly/socialmediasecret - articles

http://bit.ly/tvpublicitynow

http://bit.ly/brobedford2011 - internet marketing

Learn about self-publishing and how the book industry works. I have had writers come to me and tell me their "publishing nightmare" stories. They talk about how printers or subsidy publishers took advantage of them.

Yes, there are companies who will swindle you. But, if you are well-informed, it will lessen the chances of someone ripping you off. Don't rely on one source for all your information. Use Google and do some research! You must do your due diligence.

Know where to get an ISBN, how to get national distribution, where to find a cover designer, typesetter, printer, etc. Ask other self-published authors what they've done and how it has worked for them. Follow the leaders. Do what they did to achieve success.

Study what Kendra Norman Bellamy, Stephanie Perry Moore, Marilynn Griffith or Kim Brooks have done. Most authors have their "publishing testimonial" on their website or offer publishing tips to new authors. Read their advice - you can learn from mistakes or from mentors. Mentors are cheaper.

See www.PamPerryPRCoach.com
too and join www.ChocolatePagesNetwork.com!