Wednesday, March 03, 2010

A Cost-Effective Way to Market a Self-Published Book

Christian Authors!

Writing a book is a challenge in itself but doing it is only half the job. Once you get it done, marketing it is another story, especially if it's self-published. There are different techniques that you can use to promote your book; however, you would want something that would be easy yet cost-effective... and that is where the Internet comes in.

The Internet provides a variety of ways that you can take advantage of to market your self-published book. It is generally easy to use and can be very effective if you know how and where exactly to advertise. The first step is knowing which sites are popular among your target audience. 

Once you have this information, you can find out if there are opportunities for you to post an ad in those sites that may be linked directly to your own website.

Having your own website (or blogsite) will be a great way to market a self-published book
because here, you can post a lot of general information about your book that readers may want to know. Also, consumers can easily post their comments and questions here provided that you design a space intended for that. Whether you make it yourself or have someone make it for you depends on you.

Another way to advertise your book is by using social networking sites.
These are very popular nowadays and there are so many social networking sites that you can choose from; there's Twitter, Facebook, MySpace, Friendfeed and a whole lot more. The best thing about this is that you can have your own account in minutes and it's free.

As a self-published author, you will need as much contacts as you can possibly have to make sure that you reach a significant number of readers and this is one way of doing that. Regularly posting updates will be a great way to promote your book using these sites. You just need to expand your network and have more contacts so you can send messages or post comments on their pages. In turn, their own contacts will most likely see those too and then their own contacts and so on.

Online bookstores can also be a great way to market a self-published book.
Here, you can be sure that there are people who frequently visit the sites and are always on the lookout for new releases. What's good about this is that all the basic and necessary information that the readers would need is automatically posted. What's more, your self-published book appears on these online bookstores along with the more popular books so this means that you would have a wider reach in your audience.

With the Internet, the possibilities are endless. Whether you choose to make and host your own website, join a social networking site, post on an online bookstore or do all those to market your self-published book is your decision to make, just use it to your advantage in a way that suits you and your book. After all, when it's online, it's just a click away.

Roderick Martin is the founder of Authors In Motion. He's a story teller at heart and a small business veteran with over 19 years of in-the-trenches sales, marketing and entrepreneurial experience (he mistakenly thinks he may soon have it all figured out). He blogs about internet marketing for self-publishers and other how to methods that are helping people achieve the dreams and goals that they have always wanted. To learn more about him and how he can help you, please visit or visit

Hear interview of Roderick Martin discussing How to Turn your Ideas into money. Attend their  Internet Marketing University listen to this show Synergy Energy Show with Pam Perry, PR coach

See too and join! FREE


Sridhar said...


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camilyn said...


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