Thursday, February 18, 2010

Engage in Social Media and Use Strategies to Win like Barack 2.0 - Book Recommendations from Pam Perry


I have been beating up (I mean coaching) my ministry author clients to really get involved (engaged) in social media.

Authors must do this - it's not an option anymore - publishers are looking for you to influence "friends, fans and followers." I call it the "3Fs" :)

It starts with listening! And then participating! Commenting!

It starts with putting your head in the game. Getting a game plan.  Quit "screaming" in an empty cave and come out and hear what others are talking about & add to the conversation - and in turn - you'd be surprise how much buzz YOU can create!

Listen to this podcast broadcast show with Brent Leary (author of Barack 2.0 and writer for BlackEnterprise.com) Click here: http://www.blogtalkradio.com/ministrymarketingsolutions  

And Uh, engage. Leave a comment. Let me ask you a question, what was the last book you read about social media?  Did you get Crush It? I have only been talking about for it about 4 months - on YOUTUBE. :) 

Well, get that and get "Engage" too - when it comes out. It's from my "PR 2.0 colleague," Brian Solis.




"It's no longer an era of business as usual. Executives and entrepreneurs must embrace new media in order to not only compete for the future, but for mind share, market share, and, ultimately, relevance. This book helps you engage. Without it, you're competing for second place."
—Mark Cuban, owner, Dallas Mavericks; investor; entrepreneur; and Chairman, HDNet


"Affinity is personal and emotional. Without personifying the company and what it symbolizes, it's difficult for customers to connect with your brand. The concepts from this book can help your brand engage in a way that inspires communities to extend your message, promise, and reach."
—Tony Hsieh, CEO, Zappos.com 

"The power of the top-down, A-list influencer is winding down. Now brands must engage on a direct-to-many basis. Social media makes this possible, and Solis makes this happen. Read his book or be left in the dust."
—Guy Kawasaki, cofounder, Alltop 

"Social media is changing everything about the way people relate socially, in commerce, and in politics. Engage gets you up to date regarding current trends and technology, and shows you how to build a serious social media strategy. It's the real deal."
—Craig Newmark, founder, Craigslist.com 

"Before Solis, I was cluelessly competing in the attention economy of the twenty-first century. Solis's Engage provides me with the intellectual capital to build relevancy amidst our cacophonous culture. This book is worth its weight in attention—the digital gold of the twenty-first century."
—Andrew Keen, author of the international hit Cult of the Amateur: How Today's Internet Is Killing Our Culture

About the Book:

Social media has democratized influence, forever changing the way businesses communicate with customers and the way customers affect the decisions of their peers. With platforms like Twitter, YouTube, and Facebook, anyone can now find and connect with others who share similar interests, challenges, and beliefs—creating communities that shape and steer the perception of brands.

Without engagement in these communities, we miss major opportunities to shape our marketing messages.

However, use of the tools does not guarantee that people will listen. Engagement is shaped by the interpretation of its intentions. In order for social media to mutually benefit you and your customers, you must engage them in meaningful and advantageous conversations, empowering them as true participants in your marketing and service efforts.

With Engage! as your guide, you can effectively compete in this new era of digital Darwinism while engendering the support of online champions. Social and participatory media significantly contribute to the success of every modern business, and with this book, you will find out how to:
  • Create a space in the online ecosystem that truly represents your business and cultivates your customers' loyalty and trust
  • Participate in the unique culture of each available social media platform to engage your customers
  • Establish an organizational structure that constantly targets the next new media trend
  • Attract online champions and change agents who will uncover the social networks you need to reach and the influencers who will help build your reputation in the networked world
  • Consistently adapt your company to market needs and trends based on the invaluable connections you forge and the empathy and insight you garner in the process
There are thousands of customers waiting to hear from you about your business and vision. It's the minimum ante to create a vibrant and loyal online community. When you engage, you will build an authoritative social network that increases your visibility, relevance, influence, and profitability.  

It's time to Engage! 

(see http://www.pamperry.posterous.com for social media Programs) 


  
FREE social media marketing tips
Posted by Pam Perry, PR Coach