Sunday, October 25, 2009

Creating a Press Release to Promote Your Book

You will need multiple versions of a press release throughout your marketing  plan. You can either hire someone to write one or you can write one yourself. Or hire a PR coach for the whole process.

Here are the steps you need to write one for any occasion you may want to promote.

1. Find an angle for an interesting Headline.

2. Present the basic facts of your event or book in the first paragraph. Answer the Who, What, When, Where and Why.

3. In the second paragraph present facts that support your headline angle.

4. In the third paragraph present a quote that elaborates on the basic facts in paragraph 2.

5. In paragraph 4 elaborate on the facts in paragraph 3 using another quote, biography information, or historical data.

6. End with details on how to purchase, attend, contact and any other detail that calls for action. Don't forget the website and blog!!

Learning how to write a press release early in your book publishing adventure
will help all of your efforts be more effective in the long run because you will have a
valuable tool that can be used in a variety of ways. We offer  PR Coaching
service at our website that you will help you thru the whole process. 

Here's what a client said:

"Pam Perry has been instrumental in connecting me with a network of people that have opened their doors to my ministry and my message. She has provided priceless exposure for me, in the marketplace, helping me to brand my business, books and outreach. God bless you, Pam!"

-Lindsay Marsh, MD, President of Worth The Wait Revolution, Inc
Worth The Wait, LLC And author of The Best Sex of My Life: A Guide to Purity

See too and join!

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