Leah Hubbard (Publicity VA) and Pam Perry, PR coach
The Ministry Marketing Solutions on the
"Red Carpet" at WHO'S WHO IN BLACK DETROIT
Stop branding and start building profitable relationships. Many businesses are falling prey to the branding epidemic. We see big business spending so much money on branding and we might be hypnotized to follow the herd chasing the branding grail. Stop right now. Stop that foolish branding. You have a far better tool than branding. That tool is building relationships.
Individuals and small business are better at building relationships. That's your strength. Big business can't build relationships. That's why they resort to branding. That's the only type of relationship that big business can create. Branding is a cold relationship and one sided. It is all about the big business controlling conformity within their organization.
Branding sends messages that say that our company is great. Branding speaks about the company not about the customers. That's one of the reasons that branding can be so expensive and offensive.
Small business would be better off to focus on relationship building instead of branding. Relationships are built on engagement, personalization and warmth.
Relationships say, "We think we have great customers." How can you build stronger relationships? Personalize your conversations. Remember the TV show, Cheers - where everybody knows your name. Praise your customers. Compliment them. Give them awards for continued loyalty. Hold appreciation events.
Personalize your service. Instead of treating everybody the same, discover how they want to be treated then treat them that way. Don't hide behind corporate policy. Think about the TV show "Cheers" where everybody knows your name. No branding needed when you have a relationship. Build stronger relationships with your customers and you won't need to worry about branding.
EA (c) George Torok is the co-author of the bestselling, Secrets of Power Marketing. Get your free copy of the "50 Power Marketing Ideas" at http://www.PowerMarketing.ca Arrange for a media interview, keynote speech or executive briefing by calling 905-335-1997 or visiting http://www.Torok.com
See http://www.pamperryprcoach.com/ too and join http://www.chocolatepagesnetwork.com/! build relationships when you do your social networking! Get connected...get a mentor. GET A COACH.
See http://www.prbootcamponline.eventbrite.com/ to get a PR Coach to help you get to your next level.