Tuesday, May 26, 2009

What to Do Daily, Weekly, and Monthly to Brand Your Book

Going to BOOK EXPO AMERICA? See you there!
“The key is not to prioritize what’s on your schedule, but to schedule your priorities.” Stephen Covey

Most authors will not become millionaires unless they have multiple works or multiple streams of income that can keep their income level consistent. Otherwise, they will not be able to give up their “day jobs.”

But there are ways to build momentum, expand your platform and solidify your brand so you are successful. Most authors tell me, “I don’t have time” or “I don’t know what to do next” or “I hit a brick wall – and I can’t seem to get motivated to market anymore.”

You can market yourself everyday just by doing these things. When I coach clients, these are the things I tell them to do on an ongoing basis:

Monthly

• Attend a writers meeting or critique group. (see www.acwriters.com)
• Ask for reviews or endorsements from those you’ve given “comp” copies too.
• Attend a civic organization and tell the members what you do.
• Read trade publications like Black Issue Book Review, Writer’s Digest or The Writer.
• Take a teleclass or attend another type of live internet event. (see www.blogtalkradio.com/ministrymarketingsolutions)
• Look for contests you can enter or awards you can nominate yourself for.
• Create a YouTube video message, booktrailer or be a guest on a local cable show. (see ivorycoastmedia.com)
• Hold or plan a teleseminar.
• Update your media list & research for new ones to add.
• Invite a media person you’ve admired to lunch.
• Participate at an event by speaking, presenting or teaching.
Write articles and submit to article directories. (See mine)
• Post reviews of other books you’ve read on Amazon.com.
• Write and post press releases. (See www.ChristianPRGroup.com)
• Write and pitch feature stories to the media (including Ezines).
• Create and distribute an online or direct mail newsletter.
• Reach out to bloggers and see if you can do a “blog tour” with them.
• Meet with your advisors, mentors or “master mind” partners.
• Add additional information to your website (i.e. a blog article, a link).
• Keep in touch with key bookstores that are selling your books.
• Email mini-courses to those who sign up via an Eblast that you send out.
• Manage back end tasks such as customer support, accounting, sales, etc…
• Look for easier ways to do business. Ask others what systems they use.

Next Post will discuss what to do weekly, daily.


NOTE: Yearly go to Book Expo America!! bea 09

BEA 2009 is gearing up to be even bigger and even better. The show will take place at the Jacob K Javits Convention Center in New York! Publishers, authors, booksellers, retailer, agents, rights professionals and anyone in the business of books, register today for BEA at www.bookexpoamerica.com
Meet up with: Booksellers, Chain bookstores, University/College Bookstores, Specialty Bookstores, Online Booksellers, Comic Book Retailers, Museum Stores, Consumer Electronics, Toy Stores, Bookclubs, Librarians, Literary Agents, Scouts, Acquisitions Editors, Rights Directors, Film / TV Developers / Producers, Educational Professionals, Publishers' Reps, Advertising, Sales, PR Consultants, Publishers, Authors, Critics and Reviewers

See www.PamPerryPRCoach.com too and join www.ChocolatePagesNetwork.com!

From Synergy Energy book available on Amazon.com

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