TV Tips from 115 PR Tips to Brand Your Ministry by Pam Perry
1. Know what you want to convey and who your target audience is. Emphasize benefits and create a "look and feel" to resonate with that audience.
2. Seek the advice of a professional image consultant and get media training. That person can assure your look is both "camera ready" and sending the right message to the audience.
3. Hire a professional set designer for your TV broadcast. This is vital in enhancing your show’s branding and ultimately the ministry.
4. Spend the money when it comes to hiring professionals. You'll be able to tell the difference on the air. Bad programming is worst than having no programming.
5. Examine other TV ministry programs before launching your own. Write out what you like best about each one and discuss your vision with your media ministry team.
6. Get to really know the major networks: TBN, The Word Network, God TV, Family Net, TCT, INSP, TLN, The Gospel Music Channel, Daystar and LeSea Broadcasting. Know which shows conduct interviews and how your ministry fits their format.
7. Go on TV talk shows or morning news shows by sending press kits and following up with the producer. Having a book helps. Make sure you are familiar with their format. Call when you know they are not on the air!
8. Investigate camera equipment and lighting companies. Look for companies familiar with what you want to do in your ministry. Get references from others who have used their services and call them. Good lighting and camera equipment gets you on the "A" list for broadcast quality.
9. Launch your TV ministry when you can comfortably cover the cost for at least 6 months. Know that you may not see an immediate return on your investment until at least 6 months of being on the air.
10. Pick a station that reaches your audience. Buy prime time. It sends a message that the ministry is prime. Do Video On Demand (VOD) or streaming video if you cannot do a program.
11. Get "on camera" video footage of members at special events or make one Sunday a month "testimony time." Get testimonies from members to use in your video announcements and play on the ministry web site. Real live testimonies build up the faith of members and guests.
12. Learn about new equipment and cutting-edge techniques. Subscribe to industry magazines like Technologies for Worship Magazine and attend conferences sponsored by the National Religious Broadcasters
13. Inspire the media ministry by networking with other broadcast industry professionals by attending conferences, Christian and secular ones. Iron sharpens iron.
14. Tag your TV spots with upcoming events, products, and the website address. End the program on an upbeat note without asking for donations as the last message. Ask for donations and come back with a "spiritual nugget" that makes people feel good.
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