1. Learn to see your business through your customers’ eyes.
2. Pay attention to details and show your best all the time.
3. Create a unique brand identity with a catchy phrase that is easily recognizable.
4. Be consistent with all marketing materials.
5.Make sure your business card has a great logo and is printed on quality card stock.
6. Make sure all of your marketing materials convey the same message.
7. Add your fax, e-mail, and website to your business card and stationery.
8.Have separate phone lines for faxing, credit card orders, and Internet usage.
9. Always work on improving your telephone and listening skills.
10.Be sure to send four-color postcards or direct mail pieces to potential customers.
11. Embrace the latest technology to get your company up to speed.
12.Build an effective website, be sure to keep it up to date and never stop improving it.
13. Don’t copy anyone else - learn to be unique and creative.
14.Hire a consultant to improve your company image, branding and marketing to take your company to the next level.
15. Network like a pro - join at least two-to-three professional organizations.
16. Help and support others, it will come back ten times over.
The
image or perception you create today can mean new business later. Also,
first impressions are lasting impressions. Imagine that you only have
one time to do it right. Advertising, marketing, public relations and
various other communication techniques can very well be ineffective if
necessary steps are not taken to bullet-proof your company’s image.
© 2007 All rights reserved
Dr. LaureenWishom
Executive Business Consultant & Non-Profit Expert
Author, Business Coach, Motivational and Inspirational Speaker
Masterpiece Solutions, LLC
“business consulting at its finest”
Website: http://fitfinefabbooklaunch.drlaureen.com
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