Thursday, April 18, 2013

Top 16 Ways to Boost Your Business Image

Expert Author Dr. Laureen WishomWhen it comes down to "image" in business, the first perception to deal with is not that of the customer, but your own. You know the type of image you enjoy seeing from others, and needless to say, customers also want excellence in your image, products and services.

Here are 16 ways to boost your business image:
1. Learn to see your business through your customers’ eyes.
2. Pay attention to details and show your best all the time.
3. Create a unique brand identity with a catchy phrase that is easily recognizable.
4. Be consistent with all marketing materials.
5.Make sure your business card has a great logo and is printed on quality card stock.
6. Make sure all of your marketing materials convey the same message.
7. Add your fax, e-mail, and website to your business card and stationery.
8.Have separate phone lines for faxing, credit card orders, and Internet usage.
9. Always work on improving your telephone and listening skills.
10.Be sure to send four-color postcards or direct mail pieces to potential customers.
11. Embrace the latest technology to get your company up to speed.
12.Build an effective website, be sure to keep it up to date and never stop improving it.
13. Don’t copy anyone else - learn to be unique and creative.
14.Hire a consultant to improve your company image, branding and marketing to take your company to the next level.
15. Network like a pro - join at least two-to-three professional organizations.
16. Help and support others, it will come back ten times over.
The image or perception you create today can mean new business later. Also, first impressions are lasting impressions. Imagine that you only have one time to do it right. Advertising, marketing, public relations and various other communication techniques can very well be ineffective if necessary steps are not taken to bullet-proof your company’s image.
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Dr. LaureenWishom
Executive Business Consultant & Non-Profit Expert
Author, Business Coach, Motivational and Inspirational Speaker
Masterpiece Solutions, LLC
“business consulting at its finest”
Launching 4/26 ==> Fit, Fine & Fabulous with over $2,000 worth of bonus gifts!
Dr. Laureen Wishom is a contagious and ebullient person who has touched the lives of thousands through her powerful seminars and workshops. Dr. Laureen is known as an electrifying motivational and inspirational speaker and a pulsating writer, mentor, executive coach, trainer and strategist. She is the Founder and CEO of Masterpiece Solutions, LLC “business consulting at its finest”. This Houston based practice with a satellite practice in Dallas, Texas specializes in Business Development, Setup and Growth, Strategic Planning, Marketing, Public Relations, Grant Writing, and Fund Development.

She has authored a series of “how to” business, marketing and grant writing books and CDs. Her articles have been featured in numerous magazines and newspapers. She has appeared on the TV 20 DayStar (KLTJ) and she has been a featured on KTSU (90.9 FM) business segments.
Dr. Laureen holds a Bachelor’s degree in General Education, a Master’s degree in Psychology/Sociology and a Ph.D. in Psychology/Christian Counseling. She is a commissioned lay Chaplain and a certified Hospice Volunteer.

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