Monday, August 01, 2011

Pam Perry opening remarks at National Urban League

Effective Networking tips from PR coach, Pam Perry

1. Be visible. Dress sharp and snappy. Look like someone others want to know because your image says “success.” Be willing to attend functions alone. Networking expands your circle of influence, builds your personal brand, and garners support.

2. Give before you get. Sow before you reap. Share information and resources with contacts before asking them for anything. Search for their interests and goals when meeting someone new. Figure out a way to help them. ACT LIKE A HOST; NOT A GUEST.

3. Gather, collect, and distribute info. Position yourself as the “go to” person for information. Provide regular updates about helpful events or books. Use an email database system like Constant Contact to simplify the process and send information attractively. See

4. Write your vision. Make it plain. Make the most of networking opportunities by having eye-catching marketing materials. Have more than a business card when going to a conference or event. Be intentional about your purpose. Have a bookmark or postcard describing your book. Offer a CD or brochure as a speaker.

5. Demonstrate your character and integrity. Follow the Golden Rule which says, “Treat others as you want to be treated,” with respect and courtesy. Follow up and follow through. Deliver on your promises.

SEO + Publicity + Social Media = ?

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