Friday, February 25, 2011

The Gatekeepers Are Gone (Social Media Is...) Social Media SWAG

What’s your PLATFORM? 
Find your “book hook.” Get some SWAGGER! 
Pam Perry, PR Coach & Social Media Strategist
Get your message “out there!” But what do you want to say? Are you an expert? An evangelist?  Do you want to position yourself as a “brain” or a “creative” – or do you have endorsements that will speak volumes for you? Whoever endorses you will “pin point” how you will be perceived/branded in the market. Make sure your message that you communicate makes the media say “wow” and not yawn. Examine yourself and find your unique selling position. Why is your book worthy of media attention?

Talk to everyone you know, network, get a marketing mindset!  Find places to start, get bookings to teach/speak and work your way up. Make your initial mistakes locally, and build a devoted following close to home. Take speaking, voice or acting lessons, or hire a media or PR coach. Join the local Toastmasters or the National Speakers Association. You’ll get practice speaking in front of people, feedback and contacts for places to speak. Video yourself; critique yourself; and practice a lot.   You want to shine for the media and make your “followers” proud.




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SEO + Publicity + Social Media = ?



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