Thursday, September 25, 2008

Resources for Writers, Authors and Entrepreuneurs

Ministry Marketing Solutions, Inc.
Hello Dreamer!

Though Wall Street is WACK - YOU are unstoppable because with GOD all things are possible (Mark 10:27).


This MONTH's newsletter highlights the power of the internet and resources to help you maxmize your potential online.  As my friend Donna Baxter says, "there's a gold mine online." See her site:


I hope this issue will inspire greater creativity and keep you connected & aware of  the cutting edge events and resources to help you live your dreams!


Please submit your questions, suggestions and testimonies to me at the email address below.  I'd love to hear from you!


NEW! All my Literary PR Seminars on CD. Scroll down for details.



pam sig
Pam Perry, Editor



Speaking of buzz......   (Make sure you pick up Ebony magazine next month - the cast from the movie upcoming movie, The Secret Life of Bees, is on the November cover - but peek at the trailer now at


donnieDonnie McClurkin Records Live In Detroit
Featuring Special Guest: Tramaine Hawkins
Friday, September 26, 2008    7:00p.m.-- 10:00p.m.
10100 Grand River Avenue
Detroit, MI 48204

Tips on Promoting Your Website
Online Publicity - PR 2.0 is the way to go!
by Pam Perry

internet pr

  1. Write a web site plan. Know what you want it to do before you build a site. Create a favorable buying experience for your ministry products. Make the web site easy to use. Provide good customer service by shipping products within 5 to 7 days. Use auto responders when people make purchases. Make your site "shopper-friendly."  

  2. Attract people to your site by promoting it through frequent email campaigns linking back to the site. Have your site content-rich to keep visitors at your site, wanting to share it with others. This is called viral marketing.  

  3. Capture names of visitors by using a "squeeze page." Offer something for free like a CD or booklet if they provide their contact information. Get their email address at the very least so you can send the booklet in a PDF file or the CD as an MP3.  

  4. Publish a regular online magazine called an Ezine.  This is a motivational tool for people to look forward to receiving. It has the ministry updates in it.  

  5. Include recent news hits in your ezine. Stream TV interviews and audio news clips. Use a template from an Internet database management company like Constant Contact. Go to to sign up.  

  6. Join discussion groups and nings like  You can learn a wealth of information this way in any particular industry. There are groups for pastors, ministry communications professionals, Christian authors, or whatever your specialty.  Look up your area of interest in Yahoogroups, or Google.  

  7. Put banner ads on other sites that your target audience may visit.  If it is Gospel Today or, inquire about placing a banner ad on those sites. These ads are usually very inexpensive. You can promote your TV ministry schedule or other products.  

  8. Update your site frequently. Current information sends the message that you are current in your ministry. It keeps people coming back to your site. Try new things on your site like podcasting or webcasting. Keep it fresh.  

  9. Concentrate on great content so the search engine optimization will give you a high ranking when people are surfing online via search engines like Google or AOL. Adding links is another great way to increase your site rankings and get noticed among the search engines.  

  10. Add a "news room" to your site. The media will access your high-resolution photo (300 dpi), get a press release, ministry history and a good bio from this section. It makes their life easier and shows you're a pro at handling media interviews. This is also a good place to list other media hits that you have received  like magazine articles, radio interviews, and columns you've had published.  

  11. Create a blog. Do this only if you have time to keep it up.  A good blogger  posts about 2 to 3 times a week. A blog is like a personal journal online. A blog is an abbreviation of "weblog." It is the online version of you. It's more personal and informal than a web site and visitors can respond directly to you. Go to to set one up free.  

  12. Use a signature at the end of every email that includes your tag line, web site, and contact information.

Pam Perry PR Camp


For more free PR tips and advice, visit my site at

The PR BootCamp Handbook is available!


If you would like a copy, email me at


Industry Expert Interview / Tune in to Blog Talk Radio!
Go to (hear the podcast!)


val colemanchocolate pages logo

 Tune in to The Chocolate Pages Show  & hear the founder of the Pen to Paper Literary Symposium, Valerie Coleman. She has been called to help writers get their books published. Walking in her purpose, she helped to establish a publishing company for Christian books and plays. She edited manuscripts, handled financial matters, ensured the accuracy of print specifications and managed book inventory. Coleman has since spread her wings and established her own company, Pen Of the WritER or POWER, InfiniPromoter's 2008 Best Publisher.              For more inforomation & details on the October 3-4 Symposium in Dayton, Ohio go to:

Jump Start Book Sales with these essential CDs! 

pam's CDs NEW:  PR Coaching CDs by Pam Perry! 

If you missed the seminars, you can access via Pam Perry's CDs!  Recently called by Publisher's Weekly the "public relations guru" 


Here's what CDs are available: 

  • What Every Author Should Know
  • PR Coaching: How to Put Together A Press Kit
  • Marketing Your Ministry: Digital Evangelism
  • How to Launch Your Book Campaign
  • PR 2.0 Tips for Authors

Each CD is $20 and includes the "115 PR Tips on How to Brand Your Ministry" booklet!  Shipping and handling included!


 Buy Now


Join the Network! The social Network for Christian Authors!



chocolate Pages

The CPN was launched on Aug. 28 & we are 500 plus members strong!
Share your book news, blogs, photos and videos! FREE!


I'm also on Twitter. 


Michelle McKinney Hammond invites all "Divas to the Drake" in Chicago!


 mmh event diva

As a bestselling author, speaker, singer and television co-host, Michelle has authored over 30 books (selling over one million copies worldwide), including best-selling titles The Diva Principle, Sassy, Single and Satisfied, 101 Ways to Get and Keep His Attention, and Secrets of an Irresistible Woman. A gifted vocalist, Michelle has recorded two CD's, It's Amazing and Let's Go In and co-hosted the Emmy Award-winning television talk show Aspiring Women. Visit

Get this book Save $

Publicize Your Book (Updated): An Insider's Guide to Getting Your Book the Attention It Deserves
by Jacqueline Deval by Perigee Trade


List Price: $15.95

Our Price: $9.12
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Deval covers every conceivable aspect of generating and participating in book publicity, from creating press materials to engaging in a publicity tour, from getting on Oprah to marketing on the Internet, from conducting media interviews to hiring a freelance publicist and much more. And she gives advice that's applicable to both veterans and novices, authors with publishing houses backing them and those who are self-published. Her approach is direct and no-nonsense yet congenial, with the hard information enlivened by scores upon scores of anecdotes (including a most tantalizing section on so-called authors from hell). With all this information, plus an extensive resource section, this is the book for authors who want to expand publicity for their books, and there's not a publishing professional who won't learn something new and useful from it as well. book of the month.

Ministry Marketing Solutions, Inc./ / 248.426-2300 | MARKETING THE MESSAGE | | | Farmington | MI | 48336

1 comment:

Julette Millien said...

What an inviting and much needed site! Thank You!

Wishing you Abundant Success!
God Bless You,
Julette Millien


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