Christmas Video from Pam Perry..... Thank you #grateful

Pam Perry Christmas Message #socialmediaswag

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Thank you to all our clients over the years ~

10 Tips to Help You Sell More Books

It takes more than just great writing to sell books. Matter of fact...most authors would argue that is only about 10 to 20 percent of what makes their books sell. It's the marketing that sells the book....not the write. Being strategic is key. Following these 10 tips will steer you in the right direction. www.perrywilliamson.com

Amplify’d from myblogalicious.beblogalicious.com

How to publish and promote a book If you talk to any author, they will tell you that writing their book was the easy part – compared to marketing it and getting folks to buy it! You can go to any bookstore and get a book on how to publish your book or do a Google search on book publishing. (I recommend Dan Poynter’s Self-Publishing Manual – he’s been called the guru of self-publishing). You can even get a good editor to help you with your rough manuscript. If you really don’t want to do that much work and want to get your book out fast, you can go to “iuniverse.com” or “lulu.com” and have books produced as you needed. This is called Print-On-Demand (POD) – great for first time authors; they take your word document and turn it into a book. Kinkos is even in the book producing game. The production of a book is now pretty common. That’s why we see so many people doing books. But are the books selling? After the books are back from the printer/publisher – the real work begins. It’s time to promote and sell your book. You have just opened up a business. Like any new business, you need a business plan plus extensive knowledge of the field you’re in and good advisors. A standard statistic you need to know according to book industry sources: there are over 150,000 new books published every year. And typically we see the same roster of authors on the New York Times Best-Seller’s list. As a book publicist  for over ten years in the Christian literary field, I see what flys and what fizzles. Before you embark on this costly venture (prepare to spend at least $2,500 up to $10,000 for editing, production and promotion), I would like to share with you what I’ve learned on what makes a best-seller: 1. Title – is it griping, interesting? Would one know what it’s about without reading anything else? 2. Cover – people do judge a book by its cover. Make sure it has enough punch to stand out on the shelves among the thousands of other books. Is it clean, neat and crisp – yet interesting? Hire a professional! 3. Endorsements – what others say about you is key. Who these people are is even more important. Pull together the “best words from the best people.” It will pre-sell your book before you even open your mouth. 4. Writer’s credentials – do you have anything else with your byline? Do you blog? Do you have an audience that actually likes what you write? 5. Knowledge of the Market the book will reach – and the author’s reputation in that market. The author must create a market for himself by really addressing the needs of that market, knowing that market and communicating the right message to that market. 6. Timing – in relation to other events going on in the world/society. Are there movies, songs or talk shows that are bringing up the subject you have discussed in your book? Do you read the newspaper regularly and respond with Opinion Editorials when they are discussing “your” platform/topic? 7. Advertising – targeting the right message to the right media at the right time.  Facebook ads work too. Do it Consistently! 8. Media coverage – publicity. The frosting on the cake. Getting on radio, TV and in newspapers and magazine and Ezines. Consistently (with advertising too). 9. Distribution – If you want to be a best-seller you have to have your book available. Make sure you sign up with a distributor or wholesaler so it is accessible to bookstores. (Amazon is not national distribution…it is a website) Best-sellers are sold in real bookstores and they only order from distributors or wholesales. (See Sally Stuart’s Christian Writers Market Guide for distributors to approach. Note: You must have a press kit and solid marketing plan for them to consider you). 10. Word of Mouth – The best advertising. The more “buzz” you have about your book the better. How do you get people talking about your book? By engaging in their culture and creating messages in their media. Social media!!! Be relentless in your goal to be a “best-seller” – and it will happen if you commit to the publicity process and pray for favor. Pam Perry is a ministry marketing pioneer and expert in the African American Christian market. Her public relations and advertising career spans over two decades. She spent the first ten years working in ad agencies and secular media. She has dedicated the past ten to ministry marketing. Her company, Ministry Marketing Solutions Inc., has a roster of some of the most well known Christian publishers and African American Christian authors in the industry. For more information, go to http://www.pamperrypr.com   Read more at myblogalicious.beblogalicious.com

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How to Get What You Want! (Video)

Get FREE ecourse here: Perry 

Do you have a message you want to share with the world?

Do you know you have a unique purpose that involves helping others?

Are you ready to finally get out there, and do all the things you’ve been
dreaming about?

If you answered ‘yes’ to any of these questions, we can help.

Pam Perry PR clients are individual, business, faith-based, corporate, and culturally-diverse thought leaders who change the world.

Whether you want to launch your book, hone your message, or
monetize your content, we’ll help you accomplish more in less time
so you’re free to do what you do best.

Our services include:

• thought leadership development
• book marketing
• strategic social media management
• culturally-diverse marketing
• ministry marketing
• digital public relations
• agency services

If you’re a new or emerging author or thought leader, go to www.pamperrypr.com

If you’re ready to launch your book, go big, or want agency
services, schedule an Initial Strategy Session.

Some of our FABULOUS CLIENTS....

 

SEE VIDEO INTERVIEW OF PAM PERRY | Click Here!

Perry + Williamson Agency is a multi-cultural thought-leadership development agency. Interested in a free strategy session? http://www.perrywilliamson.com/workwithus.html

Amplify’d from adage.com

Ken Muench NEW YORK (AdAge.com) -- One of the latest buzz words to enter the marketing lexicon is "cross-cultural." It paints an idealistic picture of a color-blind society, one in which consumers' similarities outweigh their differences regardless of ethnic groups. Whereas multicultural means multiple executions -- often from multiple shops -- wouldn't it be simpler to find one truth that reaches across culture? It's a valid question, but critics at multicultural agencies and ethnic shops are quick to point out that the question -- and the concept -- seems to be coming from general-market agencies moving into their territory. Related Stories Minority Content Helped Seal NBC Universal Deal for Comcast But Will Commitment Help Marketers Looking to Spend More Advertising Dollars in the Sector? Sorry State of Diversity in Advertising Is Also a Culture Problem Despite Temporary Hike in Minority Creatives After Recruiting Efforts, Agency Environments Seem to Be Turning New Hires Away This past year there were two significant account shifts that involved ethnic shops losing portions of accounts to general-market agencies. Home Depot moved its $37 million U.S. Hispanic account to Richards/Lerma, a unit created by Home Depot's general-market shop Richards Group, from incumbent Vidal Partnership. And Burger King shifted its Hispanic and African-American accounts from LatinWorks and Uniworld Group, respectively, to its general-market partner CP&B. WPP Group has created OgilvyCulture, a new "cross-cultural strategic-service practice." Last year, DraftFCB's Ken Muench, senior VP-director of multicultural strategic planning, penned a "Cross-Cultural Manifesto" for Ad Age. Pepper Miller, president of the Hunter-Miller Group, an African-American-focused market and research consulting firm, said cross-cultural as a concept is not entirely wrong, but general-market agencies are using it as an opportunity to move into space occupied by multicultural shops. "The people who are focused on ethnic segments are left out of the translation of this code as well as the opportunity to compete for mainstream business," she said. "Cross-cultural is not getting us to the place of understanding the differences between these cultures. It still stands for one message to reach all people and then cultural insights are getting lost." Unsurprisingly, proponents of cross-cultural marketing at general-market agencies say it's a completely different topic from ethnic marketing -- and that ethnic shops won't necessarily get cut out from the system. Mr. Muench, who joined DraftFCB from Grupo Gallegos, said all general-market campaigns should be created from a multicultural perspective. The demographics of the U.S. simply demand it. Once the creative for general-market effort is completed, the Hispanic and African-American creative is then executed. Most "general-market agencies create advertising from a white, middle-class perspective and that is less relevant today than it ever was in the past," Mr. Muench said. "Creating general-market campaigns from a multicultural perspective doesn't mean we don't do Hispanic or African-American advertising on top of it. It means we have to create elements within that campaign that precisely target those other consumers." Multicultural viewpoints "need to be part of the people and need to be part of the mainstream," Mr. Muench said. "Cross-cultural marketing is about creating better general-market advertising." As hard of a time that ethnic shops might have believing that line of thinking, some of Mr. Muench's clients are also skeptical. "Clients have to buy into it, and frankly not all clients do," he said. "A lot of clients see the light and see their consumer base has changed and want to start tapping into this." Alejandro Ruelas, managing partner at LatinWorks, said this is just a different version of the same game that's been going on for years. "General-market agencies are seeing an opportunity for revenue and revenue growth in this space and trying to get in and play, whether it be through acquiring a multicultural shop or creating a dedicated unit within the agency," Mr. Ruelas said. In the case of Burger King, Mr. Ruelas again said the situation was one his agency has dealt with in the past. He said certain general-market agencies that have good relationships with clients will tend to get opportunistic and say they can deliver the Hispanic market. "They promise a more unified message and dangle the carrot of efficiencies in front of them," Mr. Ruelas said. "Certain clients are going to go with that seductive offer and others, those more embedded in the Hispanic marketplace, will see those agencies are not set up to deliver the marketplace the way agencies like ours can." Mr. Ruelas said he will be watching to see what Crispin does with Burger King's Hispanic business. "If a general-market agency can put a model in place and deliver against a target that we claim is our territory, then we need to come away with a lesson learned from that." Pete Lerma, head of Richards/Lerma, said Richards/Lerma started on the basis that the agency could create an operation that would allow its clients' marketing to more accurately reflect the evolving U.S. culture. Richards/Lerma is the Hispanic AOR for Metro PCS, Advanced Auto Parts and Chrysler's Ram trucks among others. Mr. Lerma said cross-cultural doesn't signify the extinction for ethnic shops. In fact, he said traditional multicultural agencies should view "this evolution in the market" as an opportunity to work alongside their general-market counterparts and "positively influence" brands. "We are providing insights, from Hispanic perspective and concepting creative work and ideas that connect brands and people," Mr. Lerma said. "Those ideas supersede language and culture. The greatest common denominators between these brands and customers are what we are finding. And it seems to me that the traditional multicultural agency should see that as a huge opportunity. We can influence the general-market work in a way that makes it a greater reflection of the more multicultural society we live in." That line of thought was on display from marketers at the Association of National Advertisers' Multicultural Marketing & Diversity Conference in November. Pam El, VP-marketing at State Farm, the country's largest auto insurer said that business is the bottom line and that marketers want help -- rather than agency infighting -- from various sources. "I need to know that Agency X has my back and they can't have my back if they are at it with each other," she said, adding "There is enough business for everybody," so "do your part, bring your best stuff to the table and it will work out for you."

Is Cross-Cultural an Industry Breakthrough or Threat to Ethnic Shops? While Some Praise Concept of a Unified Message, Others Argue General-Market Agencies Are Using it to Move in on Others' Turf Read more at adage.com

 

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Ready to Step Up Your Game in 2012

7 Steps to get your DREAMS fulfilled in 2012

1. Commit. Make a decision to follow your dreams that the Lord put in your heart no matter what others say. Know with absolute certainty that you will see the vision come to pass because you’re determined and God showed you. Psalm 37:5  
2. Be Prudent.  Don’t make decisions before knowing all the facts. Work smart and you won’t have to work hard. Prov. 27:12
3. Be Prepared.  Don’t wait until there is an emergency or a deadline before you get moving on project. Successful people plan ahead. Haste makes waste. Prov. 21:31
4. Be focused.  Get clear on what you want and don’t get distracted. If something doesn’t put you closer to your goal, drop it. Clarity is power. Prov. 29:18
5. Be diligent. Finish what you start. Remember the end of thing is better than the beginning. If it worth starting –finish it! Prov. 13:4
6. Be Teachable. Don’t refuse good advice and accept instruction. Get all the help you can. All successful people had mentors and role models. Get in a Mastermind Group if you can. Prov. 13:18
7. Be persistent.  Be relentless. Tackle every task that God puts before you and expect a blessing. Quitters never win and winners never quit.  Press toward the mark. DREAM BIG! Prov. 24:10

The number one reason most people don’t achieve their dreams is that they don’t have clarity and they listen to the wrong folks. 

There is power in focus and visualizing what you want, confessing what you want and doing what you know to do!  But ...you must have an accountability partner or a coach to keep you on track/

GET  a Dream Team, Mastermind Group or a Coach.  If you've been trying to "make it work" without the right advice and accountability partner, TRY something different in 2012. It will make ALL THE DIFFERENCE. 

 Check us on on Facebook: Perry + Williamson, helping you LEAD the way.

 

  Write your vision, make it plain and keep the momentum no matter how hard it gets – with God, all things are possible. 

It's TIME: 11-11-11 Debuting www.Believely.com and THE CALL #believeDetroit

Friday, 11-11-11 

... people all over America are
gathering in stadiums to pray, fast
and hope in God for the next
generation, our cities and economic
future.



As a person in the marketplace, our
"stadium," one of the greatest
platforms for good in our generation,
is social media.

One tweet, one Facebook post, can
make a difference.

That's why we're mobilizing 10,000
people in the marketplace to pray and
use social media as a force for good.

Consider what happened in New York,
154 years ago:

Churches were shrinking, thousands
were disillusioned with "organized
religion."

Then, a handful of business people
started praying.  Within a few
months, there was a great revival
with thousands and thousands of
people transformed across the nation.

Now imagine what could happen today
using social media... think of the
tens of thousands or hundreds of
thousands that could be encouraged...

Join us for a special telegathering
on Friday, November 11th at 11:11am
to 12 Noon Eastern time.

* why pray as a business person or
professional;

* 3 keys to hearing God
in your business and career;

* practical prayer for business and
professional breakthrough;

Share this with everyone you know...

See you Friday, 11/11/11 at 11:11am EST!

Please share this with everyone
you know...in your social media circles!!!