Now, there are a lot of "social media experts" out there.
A lot of them are a "self-proclaimed" and a lot are just pretenders.
Not judging. I'm just saying.
As a 20-year marketing communications professional/publicist,
I know how to "engage" to get attention of an audience.
That's what I do, that's what I've done. That's who I am.
So naturally, social media was "easy" for me.
I know how to market a message and connect with
Did that make me an "expert?"
What makes me qualified to wear the label:
Expert, Guru, Coach, Trainer, Specialist...
is that I have credentials and media recognition
as such (Black Enterprise, Gospel Today, Radio One,
The Word Network, Divine Magazine, Rolling Out, etc.)
And not just Mickey Mouse credentials.
I paid big money and got the "real deal"
training. Took a lot of courses and read
tons of books. Way, before it was the
"popular thing" to do.
I have put in the hard time to study, learn,
and get the knowledge and actually
Walk the Talk. (My social media
accounts speak for themselves).
But, the main thing - is that it is my
career: marketing communications.
I am a PAID professional.
This aint no hobby!
Social media is just a "NEW" media
that I had to learn to stay relevant and on top
of cutting edge techniques to take my clients
Besides, I have also been paid to
teach, blog, speak on social media marketing
and hired to deliver socialmedia marketing campaigns.
From campaigns of major movies
like The Secret Life of Bees to
major authors like T.D. Jakes.
(We did his first online press
conference in 2008).
I say all this to say: My heart has
always been to help others "get it."
I especially want small businesses,
churches, authors, speakers - and those like me
(Baby Boomers who happen to be
African American) to MARKET
THE MESSAGE. To get out there.
To be the "superstar" there were
meant to be. My mission now is
to help other SHINE online.
We are hosting our annual LIVE event in
Metro Detroit on Social Media Day.
Want to get YOUR social media swag on?
Get there. #smday #detroit
Only if you're serious and want to learn step-by-step from the "experts."
Those who show up, go up. You ready?
Social Media Day Event,
Social Media & Online Marketing 101 Workshop