What type of messages? Who should they friend? Should you try the push approach, broadcasting on Twitter to engage on Facebook?
Or how about what should you "brand” on Facebook? And how do should that look?
See this powerpoint on how to increase your interaction on Facebook.
27 ways to increase engagement on your facebook page
View more presentations from Social media marketing for non-profits - John Haydon
See www.PamPerryPR.com too and join www.perrywilliamson.com/join!