It's good to create an event. It cements your target audience and positions you as a "thought leader."
However it take years of diligence. And a commitment to be consistent. Success does not happen over night!!!
When promoting your event, there are certain things you MUST to include in your marketing materials. Use the below list as a checklist. Make sure nothing goes out without these items - nothing - not even a napkin! (smile)
Whether you are doing flyers, postcards, eblasts, press releases, event-invites or Facebook events - you need to make sure you include the following items:
WHO: Host of the event WHAT: Name of the event
WHEN: Date of the event (with the DAY of the week and the actual DATE)
WHERE: Location (with a map, cross streets and directions)
and always provide: phone number, website, email address and your social media identities
Finally, spell check, proof read and edit the piece! Triple check everything!!
Make sure names and numbers are correct. Tip: Call the number and check it.
Now, this may seem very simple. But trust me, I have been around enough to see flyers, press releases or eblasts come to me with no event date or phone number or address. (example below)
Don't do this:
WHY?
Because the person doing the planning is too close to the event to really remember share all the details. They assume everyone knows the name of the event or where they are located. And really, they are too busy planning and doing a million other things - they make errors.
So, it's best to have a check list and hand it off to someone to double-check your materials.
See www.PamPerryPRCoach.com too and join www.ChocolatePagesNetwork.com!