Sunday, August 30, 2009
Here are some church marketing ideas:
1. Give away a free booklet or mp3 podcasts on your website
2. Create a specially-themed Blog and start a blogtalk show
3. Design exciting church bulletins with "spiritual nuggets" from you. Make it a keeper and motivational tool to be shared with non-church members.
4. Brand your sermon series with CD covers, banners/postcards thru out the church
5. Start an email newsletter or Ezine. Repurpose the articles in article directories.
6. Create glossy postcards for members to give out to invite people to church
7. Give a community award - Pick a worthy policeman or firefighter from your community and honor them with a nice award. Make it a big deal. Call the media.
8. Attend a church marketing conference & engage in social media.(see http://www.ihop.org/onething/)
9. Invest in a quality graphics/branding (see Ivory Coast Media ) Create a custom Twitter background and myspace page.
10.Order a standard podium cover to match your corporate ID for special meetings in venues like hotels where their name is displayed
11.Canvas the neighborhood of the church with door hangers. Many neighbors are just waiting for a formal invitation to visit your church.
12. Do something different and outside the box - Change up your routine, don?t just do the standard stuff you and every other church does each year. Find a different way to do the same thing from a different perspective.
13. Read one good book on ministry marketing (Did you read the 115 PR Tips booklet)
14. Plan out your marketing efforts - Yes, make a plan! Consult with a marketing consultant to help you lay out a strategy within your budget.
About Pam Perry, PR Coach
Detroit Free Press recently called her "a marketing whiz on an almost immortal mission." Known as the "connector and PR coach," Pam Perry knows how to pull the right people together for the right project at the right time and garner the right publicity. Her public relations and advertising career spans over two decades.
Mastering print, radio and television, Perry has been employed at the Detroit Free Press, WNIC FM and Christian Television Network (CTN). She has even published a 40,000-circulation magazine, Soul Source in the Michigan Chronicle. Perry has provided PR counsel to clients like McDonald's while at Hermanoff and Associates agency and provided fund development and public relations for Joy of Jesus, Inc. and The Salvation Army.
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If you need more guidance, please feel free to call us at 248.426-2300 or email me directly at pamperry (at) ministrymarketingsolutions.com
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