Wednesday, October 29, 2008
Unselfish Guide to Self Promotion - The most powerful Marketing Strategy in the World: Motivational Keynote Speaker Jorge Olson
You know my friend and author Hajj Flemings did a funny blog post today...basically it summed up that people will ignore you it's not about them. (see side bar for his post on this blog). Social Networking aint social?
So....then I found this:
Book Experiment (see video)
The Book Experiment is a story, a story of how a new writer fairs in the “Book World”. You will travel with me and hopefully be a willing participant in the experiment, providing your feedback, tips, opinions, and stories.
I will follow your advice without question and then report back on my blog with all the juicy details.Let’s embark on a case study, an experiment, an adventure. The adventure is the wonderful world of writing, and publishing and social networking and communication.
After all, this is as much a social experiment as it is a book experiment.
You see, by opening the destiny of the book to you and others you can control what the book does, making it a social experiment. The book talks about trust, teamwork, and social marketing.
Participate in the experiment; tell me what you think I should do next by posting your comments on this blog. The book website is at www.UnselfishPromotion.com
About the Book
The book has a lot to do with the experiment. After all, it is about “Unselfish Self Promotion”. It is 1/3 self promotion, 1/3 motivational, and 1/3 how to save the world book!
The book itself asks you to open your life, your mind, and your experiences to others, to collaborate and communicate and work as a big, social team.
The book explains that we’re all in the same team in the same boat, in the same frequency.
This is why the book experiment goes hand in hand with this particular book. You are my team and I am yours.
Be inspired by the new generation of self realization. Learn to be Happy, Healthy and Wealthy using Self-Promotion in a new way, a way that will catapult your confidence, sharpen your senses and make you view life with eyes of a child.
Find the book, videos and more information at www.UnselfishPromotion.com
I love it! www.PamPerryPRCoach.com
"Team work makes the DREAM work."
It takes a village to survive and thrive!
Tuesday, October 28, 2008
Get Self Publishing Help To Stop Wasting Money on Expensive Training and Programs
by Judy Cullins
Your personal belief system may have coaxed you to sign up for a big expensive training from a big guru on how to be a best selling fiction author, or best selling nonfiction author. Maybe you dreamed of being a #1 Amazon author, or maybe you dreamed of making it big on radio interviews. These trainings have super convincing sales letters that make big promises and claims.
These plans usually make only the presenters rich and most of you won't get near the success a few participants had.
The sad reality is that authors are reluctant marketers, are introverts or feel incapable. Hope springs eternal and convinces them to follow the best ad copy and sign up. What's a few thousand dollars, when they "might" make it big.
Think about using a mentor like a bookcoach or book shepherd.*
Without a mentor, who has no expensive program, but will guide you over time to manifest your book dream, you may make expensive mistakes in buying what you don't need to get your book out to your audience.
Remember most books do not make the Amazon best seller list. Many of you won't even sell large numbers of book, even if you are a guest on Oprah. You have to be a famous guest and be the only featured author on to make big sales like Echhart Tolle. One client who was one of many on the show called me to lament he needed to put up a sales page and it would stand only a week to gain sales. He didn't think it was worth it to change his pitfall copy, so he got almost no sales. In fact, less than 2% of published authors win at these games.
You already know that New York publishers don't promote you much. It's all up to you, and it's scary. Maybe you don't know that most Print on Demand (POD) authors do not make money on their books, being one of thousands on their Web site with only a 100 word write up..
Stop Throwing Away Your Book Promotion Money!
1. When you print books, unless you will speak to big audiences 6-8 times a month, print only a few hundred, an amount you can sell in a few months. Those bargain prices for 1500 to 2500 books will cost you thousands of dollars, not allowing you cash flow to spend on the promotional messages you need to get out, or your books will languish and sit in storage, losing value each month.
2. When you budget for book promotion, keep in mind there is no magic bullet in book promotion. It takes author commitment and a little learning curve that is doable when you get small business article marketing coaching. Don't go for hugely priced publicists who can get you noticed somewhat, but not enough for small businesss big profits.
Be cautious how you spend your money for your book project. Maybe like me, you can do it all for little time and money, and make a fabulous life time income too.
*Visit book coach Judy at www.BookCoaching.com
and visit PR Coach Pam at www.PamPerryPRCoach.com
Saturday, October 25, 2008
Are you Marketing the Message? So get online and twitter souls to Christ! Blog, text or facebook them to know Jesus! Step it up. The message has not changed...just the method. Over 1 billion use the internet today - so the question is how do you reach them? Give them the best message that will change their life!
Friday, October 24, 2008
Budgeting for Your Book Marketing
How Much to Invest in Your Book and What It Means to Your Workload
When you think of your budget for your book, start to think in terms of both time and money. You will be spending both on your book. There is no right or wrong budget as long as it works with your pocketbook, your daily calendar and your expectations.
The Blunt Bottom Line:
How much money you are ABLE to invest will tell youhow much time you will HAVE to invest. How much of each you DO invest will control how many books you sell.
We will assume that you want to effectively market your book over the course of ONE YEAR.
In that time you will accomplish all of the marketing for the initial launch of your book.
After the first year you can then decide whether to continue marketing this book or to move on to your next one. In the scenarios listed below you can adjust the time spent per week IF you also adjust how long it will take to finish your marketing.
If you have less than $1,000 to invest in marketing, you will be using only the low or no-cost marketing tools. Your time is your greatest asset, plan on investing it liberally. All aspects of strategy and implementation will fall into your hands. You should allocate at least 40 hours per week to handle all of the strategy and implementation.
If 40 hours per week is not possible to do, then adjust the length of time you will take to market your book. If you can put in 20 hours per week, then plan on taking TWO YEARS to finish your marketing.
If you have between $1,000 and $5,000 to invest in marketing, you will need to plan to do most of the marketing yourself. You’re going to be able to use some of the low-cost tools we’ve shown you but will not be able to hire on professionals to implement your campaign. Again, plan to allocate a significant portion of time towards strategizing and implementing your marketing.
In this case, allocate at least 30 hours per week.
If you have between $5,000 and $10,000 to invest in marketing, you can probably hire out one key component of your marketing implementation and reduce the amount of time you are required to put into the marketing efforts. You will still need to invest plenty of time strategizing and implementing your marketing. At this level of monetary investment you can expect to spend at least 20 hours per week with strategy and implementation.
If you have between $10,000 and $20,000 to invest in marketing, you can hire out a few more aspects of your marketing implementation. On the higher end of that budget you can get most implementation covered. You will still be investing time in the strategic coordination of your campaign. With this budget you can allocate 10 hours per week for strategic coordination of your marketing efforts.
If you have between $20,000 and $50,000 to invest in marketing, you can hire out almost all aspects of your marketing implementation. You should still plan on handling the strategic coordination of your campaign. Allocate at least 5 hours per week for strategy.
If you have more than $50,000 to invest in marketing, you can hire out everything, including the strategic coordination. Any amount less than $50,000 will not afford you to hire out the strategy as well as the implementation. With this investment you can hire professionals to do their job and go back to writing knowing you have everything covered.
Since the strategic coordination is obviously the last thing you can hire out, then it stands to reason it is the first thing you should learn, regardless of your budget. Whether or not you plan on handling the implementation of your book marketing you need to know what needs to be done and who can help you do it.
Ways to Fund Your Book Marketing
Ideally, you have money already set aside to fund your book marketing. It is allocated specifically for this function, sitting in an account ready to be put into action. However, if that is not the case you may be wondering how to fund your marketing. Here are some of the common ways that other authors and publishers do it.
Credit Card / Line of Credit The most common way we see authors funding their campaigns is with a credit card. It is probably the simplest way to do it. As always with credit cards, be aware of the interest rate you are being charged.
Home Equity LoanWhile it may be more paperwork upfront, it will certainly save on the interest rate. It is also likely to be a tax deduction personally. (But of course check with your accountant on that.)
Investors Finding someone else to fund the marketing is also something we see quite often. These investors can be family, friends or actual venture capitalists. Be aware that these folks will want to see a business plan including a full marketing plan and financial estimates. See our Book Marketing Profit System for a template book marketing plan. (WWW.MARKETABILILTY.COM)
Tapping into 401K / IRA / College FundFrankly, this source of funding is the one that makes us cringe. Not only are you betting your retirement or your kid’s college funding on the success of your book, you are also paying taxes on the money you take out, thereby substantially increasing the amount of money you are actually investing. Please consider very carefully before utilizing this option.
Using Book Sales to Pay for Marketing Sounds good in theory, but it simply will not work. You must invest something to get started. You can then re-invest your book sales revenue into more marketing, but the first sale will not happen without marketing. This is a classic which-came-first-the-chicken-or-the-egg scenario.
A Word of Caution (or When NOT to Fund Your Marketing)
Over the years we have seen many books fail due to lack of funding. That is quite sad. We have also seen many books fail DESPITE having adequate funding. That is just plain horrible. We have met authors who are $20,000, $30,000, even $50,000 or more in debt from producing and trying to sell their book.
If you are in a situation where recouping an investment is critical to your financial security or not selling books will place you in serious financial hardship PLEASE do not invest more than you can afford to spend in your book.
We strongly suggest that you set a limit on your budget that is something you can live with, even if you do not sell a single book. If that amount is low or very low, don’t despair. As you’ve seen, there are plenty of low cost ways you can market your book.
Now, don’t think we are trying to talk you out of marketing your book nothing could be further from the truth we just want to make sure you are proceeding carefully. We do believe you can sell your book and we’ll do whatever we can to help you!
Allocation of Funds How to Prioritize Your Investment
With any investment you want to invest wisely. (Especially for your book.) The last thing you would want to do is waste all the time you spent writing it. So how do you know what is the best use of your valuable time and your hard-earned money?
First of all prioritize your actions based on YOUR goals. You know what is most important to you about your book. Find the tools we’ve suggested that help you reach that goal and do those action items first.
If selling books is your primary goal then be sure to allocate equally in the areas of Awareness and Availability.
Awareness is anything that helps your customers find out your book is out there, such as:publicity, pay per click advertising, search engine, E-zines, reviews, testimonials, etc.
Availability is anything that makes your book available to purchase, such as:bookstores, your website, Amazon, libraries, book clubs, etc.
Don’t expect to pull demand with awareness only. You cannot simply tell people your book exists and expect sales to fall out of the sky. The book has got to be available to purchase - in a store, on a website, at AmazonŠ
Nor can you expect the product to sell itself with availability only. A book sitting on the bookstore shelf when no one knows it is there IS A BOOK ABOUT TO BE RETURNED. A website with no traffic is a site that is not selling any books.
Choose your actions based on creating awareness and facilitating availability. Do both.
Monday, October 20, 2008
Publicity 101: How to Work with Print Media
By Pam Perry, author of Quick & Easy Ministry Marketing Solutions: 115 PR Tips to Brand Your Ministry
1. Get newsworthy info into the hands of the media. Make a habit of sending out releases on a regular basis about your events, special speakers, or anything impacting the community at large. Use a media directory or "Google" on the web to find names and contact information.
2. Get to know the religion reporters of the daily and weekly newspapers. Position yourself with them as an accessible and reliable source and a key authority to be featured in future stories.
3. Read the dailies. Respond to articles where you can take a stand on an issue while branding your ministry by writing a "Letter to Editor" or an "Op Ed" - Opinion Editorial.
4. Send out media releases for really intriguing or fascinating human interest stories by using news wire services. Wire services get wider distribution and can be picked up by national media via the web.
5. Place ads in local newspapers and monthly magazines. Have the ads consistent with your other ministry marketing materials.
6. Become a regular advertiser in at least one publication. You build brand equity with that audience by advertising in one publication. They learn to trust you. Purchase ads in souvenir program books like the NAACP or SCLC to show your commitment to the community.
7. Feature bold graphics and a lot of white space in your newspaper and magazine ads. Keep copy to a minimum. Steer people to your web site. Color commands attention and adds impact. It also gets better ad placement in newspapers.
8. Supply media with well-written and professionally developed press kits. Include press releases (the who, what, when, where, how and why), fact sheets, bios, photo, brochure, annual reports and news clips. Suggest a story idea in the cover letter (A QUERY LETTER). Use the industry format for releases to improve your chances of gaining publicity.
9. Expect very little communication back from editors. They are very busy every day with tons of lead for stories. Assign an intern or team member to follow up by phone, email, or both.
10. Read any and all publications you can. Note stories that deal with issues important to your ministry. Add that reporter to your media contact list to send them future releases. The best media lists are the ones you personally create and are familiar with the reporter’s work and style.
11. Send out thank you notes to reporters who feature you in stories. They will remember your personal touch and will keep you in mind as a good source in the future.
12. Assign a photographer to take photos at ALL events where you are participating. Releasing the photos to the media after an event is called Post-Publicity. Send the photo with a brief description of the event. Identify the people in the photo with a label on the back. This is called a “cutline.”
13. Realize that newspapers always need good photos. Most black newspapers love to chronicle events in the community.
ABOUT THE AUTHOR
Pam Perry is a ministry marketing pioneer and expert in the African American Christian market. Her public relations and advertising career spans over two decades.
She spent the first ten years working in ad agencies and secular media. She has dedicated the past ten to ministry marketing. Her company has a roster of some of the most well known Christian publishers and African American Christian authors in the industry.
Visit her at www.PamPerryPRCoach.com for PR coaching
Friday, October 17, 2008
She can be funny and sharp-tongued, warm and blunt, empathic and demanding. Who is the woman Barack Obama calls "the boss"?
In Michelle, Washington Post writer Liza Mundy paints a revealing and intimate portrait, taking us inside the marriage of the most dynamic couple in politics today.
She shows how well they complement each other: Michelle, the highly organized, sometimes intimidating, list-making pragmatist; Barack, the introspective political charmer who won't pick up his socks but shoots for the stars.
Their relationship, like those of many couples with two careers and two children, has been so strained at times that he has had to persuade her to support his climb up the political ladder. And you can't blame her for occasionally regretting it: In this campaign, it is Michelle who has absorbed much of the skepticism from voters about Obama. One conservative magazine put her on the cover under the headline "Mrs. Grievance."
Michelle's story carries with it all the extraordinary achievements and lingering pain of America in the post-civil rights era.
She grew up on the south side of Chicago, the daughter of a city worker and a stay-at-home mom in a neighborhood rocked by white flight.
She was admitted to Princeton amid an angry debate about affirmative action and went on to Harvard Law School, where she was more comfortable doing pro-bono work for the poor than gunning for awards with the rest of her peers.
She became a corporate lawyer, then left to train community leaders. She is modern in her tastes but likes to watch reruns of The Dick Van Dyke Show and The Brady Bunch.
In this carefully reported biography, drawing upon interviews with morethan one hundred people, including one with Michelle herself, Mundy captures the complexity of this remarkable woman and the remarkable life she has lived.
The Washington Post - Amy Wilentz
Liza Mundy's sane and realistic biography of Michelle Obama implicitly acknowledges the new, more serious status of a presidential spouse. Although the book includes stories about who picks up his dirty socks (he does) and who has the paramount role in raising their daughters (she does), the book also takes seriously Michelle Obama's political opinions and the attempts (by her and her husband's campaign) to tweak her personality for public consumption.
visit www.ChocolatePagesNetwork.com for other picks
Thursday, October 16, 2008
Listen to the Chocolate Pages Show with Best Selling author Deborah Pegues and Audrey Bell Kearney! Six Figure Sisters!
30 Days to Taming Your Finances: Become a 6-Figure Sister! Deborah Pegues and Audrey Bell-Kearney (click here to listen)
Best selling authors Deborah Pegues and Audrey Bell-Kearney. Financial crunch? Get frugal and get financially free! Simple steps to becoming a six-figure sister. Be your own boss. Write/speak. Hear what inspires them.
Visit www.ChocolatePagesNetwork.com too and be part of the social network revolution of Christian authors!
Author sites: www.Confrontingissues.com and www.Sisterinc.com
Wednesday, October 15, 2008
This is from a new cyberspace friend. I love his blog. Check him out at
from eMinister Blog: Ministry through Technology
1) Prayer Request. People are hurting and we all experience rough periods in our lives. Providing an avenue for web visitors to talk about their issues and solicit help is an excellent way to Minister Online. Providing an avenue for visitors to share and ask for prayer is the first step. Your eMinistry Strategy should also include follow-up on the prayer request and long term discipleship.
2) Audio/Video Sermons. The Bible says, 'How can they hear without a preacher'. Audio Sermons are the easiest and quickest method to get your Sermons out to the masses. Posting them on your Ministry website will allow members to hear sermons that they missed and again allow visitors to hear your messages to determine if the Word speaks to their spirit. This is one method of attracting cyber visitors to visit and/or contribute to your Ministry. On-Demand sermons are vitale to the growth of every Ministry.
3) Podcasting. In this age it all about being Mobile. People are always on the go and love to take music and video with them. Having access an Audio or Video Sermons any time on an IPOD or MP3 Player will allow your messages to be available 24/7, anytime or anywhere by anyone.
4) Blog. Everyone wants to hear what the Pastor or Ministry Leader is thinking, planning, or hearing from the Lord. Blogging allows Leaders to just 'talk' to the congregation in an informal environment. I personally would to hear what's on the heart of my Bishop and his wife. Blogging allows their thoughts to freely flow and assist in developing a 'kindred' spirit with the congregation.
5) Social Community. Ministry is about Relationships. Building strong relationships within the congregation empowers the church and brings a sense of unity. Incorporating an application that allows Church members and potential members to stay connected throughout the week beyond a Sunday morning or Mid-Week experience is an excellent way to retain members and grow the Ministry. This also includes Discussion Boards that allows members to share and discuss issues and share their views on various topics.
6) Event Calendar. Everyone wants to know what is going on and what future events will be hosted by your Ministry. Providing this information helps to inform existing members and allows future visitors to see if there are activities that match their Ministry needs. The key element to the Events Calendar is not to just have one, but KEEP IT UP TO DATE!!
7) Some type of Flash element. We live in a Visual Age. Let's be honest, a dynamic, visually appealing website is a little more exciting than a static website.
8) Online Tithing!! This is a must. Having an avenue where church members and website visitors can make contributions to your Ministry is a MUST HAVE. To really make online Tithing useful, it should include functionality to allow users to schedule payments and configure 'Recurring' payments.
9) Online Store. A vital part of any Ministry is Product. The ability to market and sell your Ministry products online is a key element to expanding the breathe and width of your outreach. Products are a great way to allow the word that God has given you to be distributed locally, nationally, and globally.
Check out my new friend's blog:
see my new website too: www.PamPerryPRCoach.com too and join us at www.ChocolatePagesNetwork.com if you're an author!
Monday, October 13, 2008
The Secret Life Of Bees, based on the best-selling novel by Sue Monk-Kidd,is an inspirational coming of age story set in the South during 1964, the year of the Civil Rights Act and intensifying racial unrest.
This film is a moving tale of Lily Owens (Dakota Fanning) a 14 year-old girl who is haunted by the memory of her late mother. To escape her lonely life and troubled relationship with her father, Lily flees with Rosaleen (Jennifer Hudson), her caregiver and only friend, to a South Carolina town that holds the secret to her mother's past. Taken in by the intelligent and independent Boatwright sisters (Queen Latifah, Sophie Okonedo and Alicia Keys), Lily finds solace in their mesmerizing world of beekeeping.
The Secret Life of Bees is a powerful story of coming-of-age, of the ability of love to transform our lives, and the often unacknowledged longing for the universal feminine divine. Addressing the wounds of loss, betrayal, and the scarcity of love, the movie demonstrates the power of women coming together to heal those wounds, to mother each other and themselves, and to create a sanctuary of true family and home.
For more info click:
Thursday, October 09, 2008
Chocolate Pages Show "Water Walking Faith" Your Situation is Not YOUR Destination! Dream Big and Have Ridiculous FAITH!
J.C. Matthews is a noted author, teacher, speaker, founder and Senior Pastor of Dunamis Life Ministries of Dallas, Texas. Pastor Matthews is known for his love of God’s Word, unusual wisdom, passion for teaching the Kingdom of God and his gifting in practically applying scripture to everyday life. He is the author of the Saved but Stuck: 30 Days to Personal Revival”. “I’ll Come … When I Get Myself Together” and “My Situation Is Not My Destination”.
In addition, J.C. has founded the Word of Power International Fellowship of Church (WPIFC), which is an international alliance of Kingdom minded churches that focuses on instructing and educating leadership in the Kingdom of God and its practical application in everyday life.
Prior to J.C.'s founding of Dunamis Life Ministries he excelled academically and professionally. J.C earned a Bachelor of Arts in Political Science, as well as a Juris Doctorate (J.D.) degree. While in law school, J.C. was twice recognized for the outstanding study of law by his induction into the "Who's Who Among American Law Students". He was also awarded the honor of being designated an Urban All-American by the General Assembly of the Ohio State Senate. J.C. has worked for some of America's top corporations. Prior to taking the step of faith into full time ministry, he climbed to the office of Director in a Fortune 100 Company.
J.C. has also the founder of Blessed Books and Empowerment Publishing Companies.
Excerpt from Books Introduction:
What if I were to tell you that all the disappointments, failures, pain, and struggles you’ve experienced were part of a larger plan God has for your life to equip and empower you to fulfill your destiny?
What if every door that was shut in your face was not one of rejection but divine direction?
What if God never intended for your situation to become your destination, but only preparation? Would that change your perspective of your past and present situation?
God intends that our lives should be something that is enjoyed, not simply endured. This does not happen by mistake. It happens on purpose. It starts with our making a decision that we want the best that God and life has to offer us. No matter what the landscape of our lives looks like right now, it can and will change if we don’t give up.
When we understand that our past and present problems serve a particular purpose in our development for our destinies, we avoid the mistake of making temporary situations permanent ones. Until our change manifests itself, we must continually encourage and remind ourselves that our situation is not our destination, but only preparation!